About the position
Join Takeda as a Director of Hematology Brand and Channel Marketing Lead out of our Cambridge, MA office. As the Director of Hematology Brand and Channel Marketing Lead you will be responsible for designing and delivering the brand strategy for priority Hematology brands across unique HCP segments, IDNs and GPOs in partnership with cross-functional partners. This role will be accountable for leading and developing the brand and channel marketing team, all promotional strategies and materials (personal and non-personal), positioning, messaging, and playbooks, and successfully implementing them with the field sales and accounts team and to external customers. This individual will also collaborate with the US Managed Markets team to support contracts and SP Services, review business cases, support access pull through and ensure the tactical work aligns to the overall Franchise Strategy. This person will play an integral role in the overall success and culture for the Hematology franchise and cross-functional teams.
Responsibilities
- Lead brand strategy development for priority brands to ensure effective execution across personal and non-personal channels.
- Lead brand planning process and development of strategic narrative in partnership with the cross-functional leadership team.
- Socialize strategic and tactical plans with leadership and the extended cross-functional team and gain alignment.
- Identify relevant and actionable insights that highlight the emergent needs of stakeholders and define strategies, positioning, campaigns, messaging, and impactful marketing tactics to drive brand performance and support lifecycle management initiatives such as label expansions.
- Apply overall brand and portfolio strategy to HCP experience, and IDN and GPO engagements to demonstrate payer coverage, health economic value, and clinical efficacy to drive product selection and formulary access.
- Define and implement marketing channel mix/customer experience through effective partnership with patient marketing and centralized digital and professional engagement teams.
- Monitor brand performance, market dynamics and competitive landscape, and recommend strategic and tactical shifts based on performance against KPIs.
- Partner with Field Sales & Accounts leadership, Commercial Learning & Development, and Analytics teams to develop personal selling solutions that optimize the capabilities and resources of the field sales and accounts team.
- Matrix manages and provide peer leadership to deliver expected results on complex multifaced projects.
- Build and maintain effective external relationships with customers (HCP/KOLs, GPO and IDN stakeholders).
- Lead and develop a high performing team of individuals and foster a culture of diversity and inclusion.
- Manage agencies and budget effectively.
Requirements
- Bachelor's degree
- 10+ years of marketing, sales or related function experience in the pharmaceutical industry with 3+ years in management-level positions with increasing responsibilities
- Strong leadership and communication skills
- Hybrid Boston-based Role
- Travel: Approximately 25%
Nice-to-haves
- MBA
- Rare disease experience
- Industry knowledge - comprehensive understanding of the pharmaceutical industry and the prescription drug access landscape and distribution process (e.g. medical referrals, managed care systems, etc.)
- Understanding of US pharma market dynamics (regulatory environment, access and reimbursement, policy, etc.)
- Experience leading both HCP and Channel strategy with an understanding of how to activate, convert/onboard and retain patients through effective engagement and solutions.
- Omnichannel - experience designing and executing omnichannel customer experiences with deep understanding of how to pull strategy through to execution.
Benefits
- Medical, dental, vision insurance
- 401(k) plan and company match
- Short-term and long-term disability coverage
- Basic life insurance
- Tuition reimbursement program
- Paid volunteer time off
- Company holidays
- Well-being benefits
- Up to 80 hours of sick time per calendar year
- New hires eligible to accrue up to 120 hours of paid vacation
