Director, Healthcare Provider Promotion Marketing

Gilead Sciences, Inc.•Foster City, CA

65d

About The Position

Gilead is seeking a Director, Healthcare Provider Promotion Marketing to champion the launch of our next groundbreaking HIV therapy-a novel combination of bictegravir and lenacapavir. In this role, you'll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV. As the HCP Promo Marketing Lead, you'll: Drive bold, creative campaigns that educate HCP and drive product adoption Amplify clinical data and develop compelling stories to differentiate this novel product Be at the forefront of healthcare innovation, leveraging cutting-edge insights and fostering deep connections with our field sales team If you're passionate about making a difference, thrive in dynamic environments, and want to help redefine what's possible in HCP marketing, Gilead wants to meet you!

Requirements

Track record of successful pharmaceutical/biotech marketing, with launch experience preferred
Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities
Experience with marketing strategy, sales and regulatory policies and practices
Ability to conceive, develop and implement multi-dimensional marketing and business plans
Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
Bachelor's degree with at least 12 years of marketing experience, or
Master's degree or PhD with at least 10 years of marketing experience

Nice To Haves

An MBA with 10+ years of pharma/biotech marketing experience
Experience in product launch and portfolio management
Collaboration with Field Sales Teams and/or direct pharmaceutical sales experience a plus
Knowledge of pharmaceutical regulatory requirements impacting marketing materials
Prior experience with advertising, digital, or communications agencies is advantageous

Responsibilities

Support development of HCP personal promotion strategy and executional plan for BIC/LEN in the U.S., ensuring alignment with brand objectives and evolving market dynamics.
Lead development of materials and messaging for HCP personal promotion, including call flows, objection handling, and sales tools tailored to a launch brand
Drive strategic planning and execution for HCP engagement for a launch product
Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation. Ensure solutions are compliant and consistent with organization objectives.
Lead market research projects in close collaboration with cross-functional partners.
Adapt and evolve global assets to meet U.S. HCP needs, including messaging and campaign refinement.
Develop and refresh HCP promotional campaigns, ensuring relevance and resonance with HCPs.
Generate and synthesize insights from multiple data sources to inform strategic decisions and optimize promotional impact.
Define and track marketing KPIs, using data to drive continuous improvement and performance optimization.
Contribute to HIV portfolio strategy, providing insights and recommendations on go-to-market approaches and cross-brand synergies.
Manage agency relationships and budgets, ensuring high-quality output and fiscal discipline.
Collaborate cross-functionally with Regulatory, Legal, Medical Affairs, CL&D, II&D, Global Marketing, and Sales Leadership to ensure coordinated execution.
Collaborate with Global Partners to adapt and evolve assets and strategy to US HCP needs
Evaluate and evolve marketing systems and processes to support operational excellence and scalability.
Deliver compelling presentations to internal stakeholders and external audiences, translating strategy into action.
Ensure compliance with all relevant laws, regulations, and internal policies.

Benefits

This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.

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