Director, Head of Marketing Automation

John Hancock • Boston, MA

395d • $114,975 - $206,955

About The Position

The Director and Head of Marketing Automation at Manulife/John Hancock will lead the optimization and growth of outbound marketing technology platforms, focusing on creating exceptional digital-first experiences for customers. This role involves collaborating with various marketing teams to develop digital marketing strategies that enhance customer journeys, brand awareness, and engagement. The Director will also oversee a team of specialists, ensuring effective partnerships across departments and driving innovation in marketing technology.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• 7-10 years of experience in marketing technology, digital marketing, or related fields, with at least 3-5 years in a leadership role.
• Deep understanding of various MarTech tools and platforms (e.g., Adobe, CRM, marketing automation, analytics).
• Strong analytical skills to interpret data and generate actionable insights, with experience in analytics tools (e.g., Google Analytics, Tableau).
• Excellent project management skills to handle multiple projects simultaneously, with strong organizational skills and attention to detail.
• Effective communication skills to articulate complex technical concepts to non-technical stakeholders.
• Proven leadership skills to guide and motivate cross-functional teams, managing and resolving conflicts.

Nice To Haves

• Experience with generative AI and machine learning for personalization.
• Familiarity with digital governance and frequency capping in marketing.

Responsibilities

• Lead the Automation & Performance Marketing team to support outbound marketing technology platforms and digital engagement activities.
• Create a full-funnel approach to drive tailored customer journeys powered by connected data.
• Understand business requirements and use cases, translating them into implementable technical solutions with technology teams.
• Empower business partners to create digital marketing strategies leveraging customer-centric omnichannel journeys.
• Ensure clear workflows, intake, prioritization, resource management, and reporting for digital marketing activities.
• Scale and grow the journey design practice by providing coaching in marketing technology best practices.
• Partner with Advanced Analytics to explore new models for increased personalization and dynamic content.
• Collaborate with vendor partners for continued education and upskilling in marketing technology.

Benefits

• Health insurance coverage
• Dental insurance coverage
• Mental health benefits
• Vision insurance coverage
• Short- and long-term disability insurance
• Life and AD&D insurance coverage
• Adoption/surrogacy benefits
• Wellness benefits
• Employee/family assistance plans
• Retirement savings plans (including pension/401(k) savings plans)
• Global share ownership plan with employer matching contributions
• Generous paid time off program including up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees