Director, HCP Marketing, TIVDAK (Secondment - 12 months)

Pfizer•Lake Forest, IL

13d•Remote

About The Position

TIVDAK (tisotumab vedotin-tftv) is a treatment for patients with recurrent/metastatic cervical cancer that received full FDA approval in April 2024 and launched with our co-promote partner, Genmab. This is an exciting opportunity to work on a fast-paced, co-promote with a high performing team and to support patients with advanced cervical cancer. The HCP Marketing Director is responsible for creating and developing a full promotional strategy and related tactics for TIVDAK. This role will work closely with cross-functional partners to identify tactics that advance our business objectives. This role is responsible for optimizing marketing mix, asset development, and strategic deployment across channels. As TIVDAK is co-commercialized with Genmab in the United States, the US HCP Marketing Director is responsible for leading all promotional activities and ensuring alignment across cross-functional teams including co-promote partner. Pfizer owns all marketing responsibilities within the US for TIVDAK.

Requirements

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Bachelor’s degree and 8+ years of pharmaceutical industry experience required, or Master's degree and 7+ years of experience, or Ph.D./PharmD and 5+ years of experience required.
Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management.
Strong analytical skills; detail and action oriented; creative.
Experience with product positioning and branding is required.
Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups.
Self-motivated and a team player.
Demonstrated analytical skills.
Ability to effectively lead and influence an indirect team
Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment.
Must be driven by success and able to organize multiple projects over time.

Nice To Haves

Advanced degree

Responsibilities

Serve as Promotional lead for the marketing team and for both companies as Pfizer leads all marketing responsibilities in the US for Tivdak.
Work with cross-functional partners within Pfizer and Genmab to ensure alignment on strategy, budget, and execution plans.
Advance key brand messaging and objection handling in response to field feedback and incorporate early in-market learnings.
Lead peer to peer strategy and execution to drive product activation and ensure optimized investment across these tactics.
Strategically deploy and manage Clinical Nurse Educator Team to educate on unique aspects of TIVDAK patient management and adverse reaction mitigation.
Serve as lead for Field Insights Team (FIT), a task force of select Sales Representatives who serve to provide critical insights to the Marketing team.
Lead TIVDAK RC Team strategically to advance all business initiatives
Manage relationship with Agency of Record to ensure contractual agreement is adhered to and that all financial and staffing aspects are in line.
Serve as tactical/OPEX planning lead for the brand, ensuring brand achieves OPEX metrics.
Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance.