Director, GTM Readiness & Portfolio Planning

Inovalon•Bowie, MD

About The Position

Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building. Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare’s greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve. Overview: The Director, GTM Readiness and Portfolio Planning, is responsible for driving structured launch readiness and commercialization execution across the Provider portfolio, ensuring new products, enhancements, and AI capabilities translate into measurable adoption, pipeline, and revenue impact. Reporting to the VP of Commercial Strategy, this role serves as a cross-functional integrator across Product, Sales, Marketing, Customer Operations, Sales Engineering, and Pricing to ensure alignment from product definition through market launch and post-launch performance. The Director will establish and operationalize a repeatable commercialization model, connecting portfolio planning, launch execution, and performance outcomes.

Requirements

12+ years of experience in healthcare SaaS, enterprise software, or commercial program leadership
Proven success in developing new programs that are right sized for our organization to ensure successful execution
Demonstrated leadership skills for influencing cross functional teams
Financial and operational awareness (understanding of revenue, pipeline, retention signals)
Open communication that includes negotiation and win-win approaches
Strong presentation and communication skills (verbal, written, visual, listening)—inclusive of executive audiences
Professional and positive approach, self-motivated, strong in building relationships, team player, dynamic, creative with the ability to work on own initiative
Experience working cross-functionally across Product, Sales, and Marketing
Strong project management and organizational skills
BA or BS degree in technical or business discipline and or related field required.

Nice To Haves

Master’s degree or equivalent preferred.

Responsibilities

Execute and operationalize commercialization and GTM plans for new Provider products and enhancements with appropriate business partners to ensure clear positioning, pricing, packaging, and enablement for sales and customer-facing teams.
Lead the Voice of Customer function, including customer insights, and feedback loops.
Lead quarterly product portfolio planning to define and maintain a clear “Plan of Record,” aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering
Partner with Sales Engineering leadership to evolve the function from demo support to a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture.
Define and manage the product portfolio governance process; and prepare, facilitate and communicate to organization on portfolio governance topics through full commercialization.
Define and operationalize scalable commercialization processes and governance frameworks, ensuring consistent execution across the portfolio.
Create and report metrics/KPIs on the efficacy of the above functions.
Build strong relationships with internal stakeholders to ensure decisions translate into outcomes, not just plans.
Own commercialization outcomes for new product launches, including adoption, pipeline contribution, and revenue impact, ensuring clear linkage between product releases and business performance.
Own post-launch performance tracking and continuous optimization, ensuring products achieve targeted adoption and commercial outcomes.
Partner with Product and Finance to inform pricing and monetization strategies, incorporating market feedback, competitive positioning, and performance data.
Monitor and analyze commercial performance, including bookings, pipeline health, pricing effectiveness, and retention signals.
Use data and customer insights to continuously refine execution.
Establish clear launch success metrics and operating cadence to monitor adoption, customer feedback, and commercial performance post-launch.
Build scalable commercialization playbooks and operating models to support repeatable launches as the Provider portfolio expands.