Director, GTM Campaign & Strategy

ZoomInfo Technologies • Waltham, MA

270d • $136,000 - $187,000

About The Position

The Director, GTM Campaign Enablement Manager is a seasoned and strategic thought leader responsible for coordinating, executing, and optimizing Go-To-Market (GTM) campaigns. Reporting to the Senior Vice President of Marketing and collaborating closely with the Chief Marketing Officer's leadership team, this role drives the alignment of cross-functional teams to deliver cohesive, end-to-end campaigns that fuel pipeline and revenue growth. This critical position ensures the seamless execution of GTM campaigns across all touchpoints, from creation to implementation and measurement, while establishing frameworks and processes to promote accountability and success.

Requirements

• 8+ years of experience in GTM, marketing operations, or campaign enablement.
• Proven ability to lead cross-functional project teams in executing high-impact campaigns with measurable outcomes.
• Expertise in building operational frameworks and driving accountability across multiple stakeholders.
• Strong analytical skills, with experience creating reporting frameworks and leveraging data to inform strategic decisions.
• Excellent communication and stakeholder management skills, with the ability to influence senior leaders across diverse functions.
• Proficiency with GTM tools such as Salesforce, Outreach, and marketing automation platforms.
• Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities effectively.

Responsibilities

• Design and oversee a centralized GTM campaign enablement and execution framework, ensuring all required actions are clearly outlined and executed effectively across teams.
• Partner with marketing, sales, SDRs, and other GTM stakeholders to ensure campaign strategy and execution are aligned with business goals.
• Serve as the operational leader ensuring GTM campaigns are executed with precision, delivering measurable outcomes.
• Coordinate the execution of GTM campaigns across all stages, including creation, execution across multiple channels, SDR follow-up sequences in Outreach, and AE enablement with tailored talk tracks.
• Drive accountability across teams, ensuring campaigns are delivered on time and meet established goals.
• Own and manage the GTM marketing and campaign calendar, ensuring all efforts are aligned and conflicts are proactively addressed.
• Lead Pipeline Weekly Business Reviews (PWBRs) for each GTM segment, with a specific focus on campaigns driving measurable results.
• Collaborate with GTM partners to analyze campaign performance, identify trends, and provide actionable insights to optimize future efforts.
• Develop strategies to ensure campaigns are directly contributing to pipeline growth and business objectives.
• Design the reporting framework to measure the effectiveness of GTM campaigns, providing actionable insights for continuous improvement.
• Present campaign performance data to senior leadership, highlighting successes, challenges, and opportunities for optimization.
• Establish and refine processes that enable efficient and effective execution of GTM campaigns across teams.
• Anticipate potential roadblocks and proactively implement solutions to ensure seamless execution.
• Maintain a high standard of operational rigor, ensuring consistency and impact across all GTM efforts.
• Partner with senior leaders across marketing, sales, and SDR teams to align on priorities and drive focus on high-impact initiatives.
• Act as a trusted advisor and key point of accountability, fostering collaboration and clear communication across teams.
• Influence and guide cross-functional teams to ensure GTM campaigns align with broader organizational objectives.

Benefits

• Comprehensive benefits including holistic mind, body and lifestyle programs designed for overall well-being.
• Base salary range of $136,000—$187,000 USD, with additional compensation such as Bonus, Commission, Equity and other benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services