Director, Growth Marketing

AgelessRx

80d

About The Position

AgelessRx's Director, Growth Marketing is responsible for fostering a culture of data-driven, high-velocity experimentation and executing to drive significant growth. The Senior Director of Growth is responsible for identifying new growth opportunities and optimizing existing channels to ensure they are cost-effective and scalable. The Senior Director of Growth will lead and execute initiatives to scale marketing efforts with a focus on conversion, retention, and engagement. The ideal candidate will be highly analytical, consistently running experiments and judiciously allocating resources for optimal marketing ROI.

Requirements

• Ability to lead a team and be a strategic leader as well as an invaluable individual contributor.
• Ability to manage stakeholders and collaborate with cross-functional teams: ops, product management, etc.
• Very analytical; preferably knowledge of Python, SQL, SAS or other analytics tools.
• Talent for translating numbers into an actionable story for business leaders.
• A track record of success in CAC and LTV optimization.
• Deep familiarity with Google, Google Analytics, Meta, and other major D2C channels.
• Good project manager skillset.
• Detail-oriented with the ability to push forward multiple, fast-moving pieces at once seamlessly.
• Curiosity and interest in the longevity space.

Responsibilities

• Creating a culture of data-driven, high velocity experimentation to drive customer acquisition and retention.
• Set experiment 'roadmap' and ensure that both experiments are run properly, and that the right conclusions are gleaned from them.
• Experiments include A/B tests, exploring different channels, pricing tests, among many others.
• Set up the process: people, the 'lanes' and the systems. Put good channel managers in place, manage them, incentivize them, coach them, and reorganize them.
• Establish and maintain robust marketing analytics, attribution and reporting frameworks, providing insights to optimize marketing performance and ROI.
• Participate in the development and execution of the company's growth strategy by using data-driven decision-making techniques and through analysis of competitor data and industry trends.
• Develop a deep understanding of the company's audience and product, and work with the content team to communicate effectively with them.
• Identify and analyze current channels for reaching our current and potential audience (CRM, SEO, conversion rate optimization, social media, content marketing, etc.) and adjust growth strategies accordingly.
• Optimize marketing outcomes by focusing on resource efficiency, allocating resources strategically. Maximize return on capital invested.
• Work closely with the product and content teams to align growth initiatives with overall business goals and communicate growth strategies throughout the organization.
• Develop and implement KPI's aligned with growth goals and adjust them as necessary according to strategy performance.

What This Job Offers

• Career Level: Senior