Director, Growth Marketing (Demand & Channel)

Malwarebytes

2d•$155,000 - $170,000

About The Position

ThreatDown is looking for... A strategic, performance-driven Director of Growth Marketing (Demand & Channel) to own and scale our global revenue marketing engine. This role unifies Demand Generation, Channel Marketing, SDR leadership, and Lifecycle Marketing into one cohesive growth function. You will architect and execute a modern, channel-first growth strategy that drives: Partner-sourced pipeline Partner-influenced revenue Direct new logo acquisition Customer expansion and retention You will embed our channel-first motion (MSPs, VARs, Resellers, and Distributors) into every stage of the funnel—ensuring demand programs are partner-enabled, measurable, and revenue accountable. This is a high-impact leadership role for a growth-minded operator who thrives at the intersection of strategy, execution, analytics, and team development.

Requirements

8–12+ years of B2B cybersecurity marketing experience focused on demand generation and channel marketing strategy.
Proven track record of driving partner-sourced and partner-influenced pipeline growth.
Experience managing SDR/BDR teams and aligning sales + marketing motions.
Strong performance marketing and paid media expertise with ROI accountability.
Experience managing MDF programs and partner co-marketing.
Advanced understanding of funnel metrics, attribution, and marketing automation.
Demonstrated success building and leading high-performing teams.
Strong cross-functional leadership skills.
Bachelor’s Degree required

Responsibilities

Develop and execute a comprehensive channel marketing strategy aligned to revenue and partner growth objectives.
Create scalable partner-ready campaigns, co-branded assets, toolkits, and demand playbooks.
Increase partner marketing activation rates and campaign participation.
Drive measurable partner-sourced and partner-influenced pipeline growth.
Own MDF strategy, governance, ROI tracking, and optimization.
Partner with Channel Sales to support recruitment campaigns, onboarding journeys, and partner enablement.
Implement attribution models that clearly measure channel marketing impact.
Own North America & Latin America demand generation across paid search, paid social, display, retargeting, content syndication, ABM, and emerging channels.
Lead performance and execution of Demandbase and intent-driven targeting strategies.
Optimize spend efficiency, pipeline quality, and cost per opportunity.
Lead webinar and top-of-funnel programs to convert engagement into qualified pipeline.
Amplify integrated campaigns through digital, email, SDR, and partner channels.
Lead and develop the SDR team to maximize pipeline creation.
Align inbound and outbound motions for improved velocity and conversion.
Improve EQL → MQL → SQL → Closed Won performance through disciplined qualification and routing.
Ensure accountability through performance dashboards and coaching.
Define and lead lifecycle marketing strategy to drive adoption, expansion, and retention.
Support upsell and cross-sell initiatives through both direct and partner channels.
Provide strategic oversight to Customer Marketing resources.
Increase expansion pipeline contribution from the installed base.
Establish full-funnel KPI frameworks tied to pipeline, revenue, and ROI.
Drive operational excellence across marketing automation, attribution modeling, campaign tracking, and reporting.
Partner with Revenue Operations to ensure closed-loop visibility into performance.
Continuously test and scale programs using data-driven experimentation.