Director, Growth Hacker - Supplements

Ivim Services LLC

1d•$135,000 - $165,000•Remote

About The Position

The Director, Growth Hacker – Supplements will independently build, launch, and scale one of Ivim Health’s supplement product lines from the ground up. This is a highly entrepreneurial, results-driven role for an operator who thrives with autonomy, moves quickly, and embraces experimentation. You’ll function as the GM of your product line, owning strategy, execution, channel testing, revenue growth, and P&L performance. With access to an activation budget and the freedom to build a lean team of agencies and contractors, you’ll be responsible for identifying high-impact growth levers, running rapid tests, and scaling what works. The ideal candidate is part strategist, part executor, and part experimenter—someone who is deeply data-driven, scrappy, resourceful, and comfortable building growth engines with limited resources. This role is ideal for a full-stack marketer with experience bringing DTC or wellness products from concept to market leadership. This is a high-visibility, high-impact role within the Marketing organization: perfect for a competitive, metrics-obsessed operator ready to build something new at a fast-growing telehealth company.

Requirements

6+ years in growth marketing, performance marketing, or product marketing
Demonstrated track record of scaling DTC, subscription, wellness, or consumer products
Experience operating 0→1 and building growth engines from scratch
Strong analytical experience: funnel analysis, LTV/CAC modeling, attribution, and forecasting
Experience managing external agencies or contractor teams
Deep understanding of growth channels: paid social (Meta/TikTok), paid search, influencers, affiliates, email/SMS, SEO, community, or emerging platforms
Experience with attribution and analytics tools (Google Analytics, GA4, attribution platforms, dashboards)
Hands-on experience with landing page builders, CRO tools, and creative testing
Strong proficiency in performance metrics, unit economics, and financial modeling
Highly entrepreneurial with a strong ownership mindset
Strong communication skills and ability to influence across teams
Ability to work independently and make fast, informed decisions
Excellent prioritization and project management in a fast-paced environment
Resourceful and scrappy problem-solver
Competitive and motivated by hitting tough goals
Bias toward action, learning, and relentless experimentation
Mission-aligned and passionate about wellness and patient outcomes

Nice To Haves

Healthcare, wellness, or supplements experience preferred (but not required)

Responsibilities

Build and own the end-to-end growth strategy for a dedicated supplement product line
Operate as the product GM: define goals, allocate budget, manage revenue, and oversee P&L
Develop go-to-market strategy including positioning, packaging, pricing, and channel mix
Establish success metrics and drive performance against aggressive growth targets
Identify, test, and validate high-impact acquisition channels (paid social, influencers, affiliates, SEO, email/SMS, retail partnerships, community activations, and unconventional tactics)
Run rapid, iterative testing cycles: hypothesis → launch → measure → scale or sunset
Prioritize ruthlessly and focus energy on what delivers measurable impact
Design and execute creative, low-cost acquisition strategies that competitors overlook
Build, launch, and optimize full-funnel acquisition campaigns
Manage paid media spend using CAC, LTV, and ROAS as core decision-making metrics
Improve conversion through landing page optimization and CRO best practices
Develop and refine retention strategies to increase customer LTV and reduce churn
Build a lean network of high-performing agencies, freelancers, and contractors
Set expectations, define deliverables, and hold partners accountable to performance
Execute a hybrid model of outsourcing and hands-on work as needed
Ensure external partners align with brand, compliance, and growth goals
Build tracking and attribution systems for all growth activities
Analyze CAC, LTV, ROAS, funnels, channels, and cohorts to inform decisions
Create dashboards and reporting for ongoing monitoring
Present key insights, results, and next steps to CMO and executive stakeholders
Partner with Brand, Content, Lifecycle, and Clinical teams to ensure aligned messaging and customer experience
Collaborate with Product and Operations to support fulfillment and retention infrastructure
Ensure all growth activities and claims remain compliant with healthcare advertising regulations
Share lessons learned across the broader Marketing team to accelerate collective growth

Benefits

Competitive pay that reflects your experience and the impact you bring
Comprehensive benefits package, including health, dental, and vision insurance
401(k) with employer match to support your long-term financial goals
Generous PTO, paid holidays, floating holidays, and a flexible remote environment
Exclusive perks through Ivim At Work, including discounts on Ivim services, wellness offerings, and products
A fast-paced, innovative environment with significant ownership and growth opportunity
Direct access to executive leadership in a mission-driven organization

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