Director Growth and Optimization
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About The Position
The Dir Growth, Innovation, and Optimization is accountable for leading platform strategy and creation of the next generation QVC digital experience, including the omni-channel experience and strategy. This role will also manage and track our key digital strategies and roadmap as well as ensure that we are optimizing the platform overall, with a focus on conversion rate, revenue per visitor, sales and customer experience. Develops and represents the digital strategy with a short-term and long-term roadmap that demonstrates the evolution of the digital platforms. Develops, leads and analyzes customer relevancy/targeting strategy across digital platforms, determining when and where to deliver appropriate content/messaging for select customer segments to positively influence their onsite experience, driving retention and revenue. Contributes to the eCommerce global Center of Excellence ensuring US best practices and learnings are shared globally among organizations. Focuses on and leads new digital strategies and opportunities, tackles challenging business problems, drives change and innovation within the digital organization and shares progress and learnings to other teams and leaders where appropriate.
