Director, Growth Analytics

IPG Mediabrands • New York, NY

99d • $145,000 - $160,000

About The Position

The Campaign Insights team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The Director is responsible for orchestrating efficient delivery of high-quality analytic services to a large book of business, contributing to new business development, and facilitating the professional growth and development of his/her team. Position will exhibit a deeper understanding of digital and media ecosystems including integration of on-line/off-line attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, success of key media tactics including targeting via SCOUT or DMPs/CDPs, dynamic creative optimization, and TV advance audiences and earned media.

Requirements

• Significant media analytics experience and deep knowledge of the media ecosystem
• Experience with MS Office; including PowerPoint, Word and Excel
• Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium
• Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
• Experience influencing a marketing strategy through the application and/or management of data driven, analytic solutions
• Ability to deliver compelling presentations and storytelling and command an audience / Seen as a partner and advisor by clients
• Demonstrated ability to run a team - solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high quality work
• Exhibits mature leadership - identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts
• Team player - highly motivated and collaborative / leads by example
• Skilled at developing relationships across cross-functional teams / Sought out for advice/expertise by internal clients

Nice To Haves

• Preferably 8 years of experience in a professional services or corporate environment, preferably an agency
• Advanced degree typically in a quantitative discipline desired
• Familiarity with MTA providers like Neustar, VisualIQ, C3
• Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design
• Aptitude for identifying new tools/partners that address emerging or challenging client needs desired
• Capable of providing thought leadership and IP and developing innovative analytic offerings desire

Responsibilities

• Assess client’s needs and develop analytic roadmaps that go beyond measurement plans and learning agendas to include activities such as high value audience identification and targeting, multivariate testing, forecasting and optimization
• Serve as 'go to' expert for one service area or offering (e.g. brand tracking/campaign effectiveness studies, MTA, web analytics, multivariate testing, dynamic creative optimization, forecasting, DMPs/CDPs)
• Serve as project lead on more complex analyses – develop project plans, manage the team’s work efforts, oversee creation of on-time and on-budget deliverables, and present findings
• Assume ultimate responsibility for the quality of his/her team’s analytic deliverables, including pertinent insights and actionable recommendations
• Monitor client level resource allocations relative to contracted scope and reset expectations with media teams and clients as needed
• Develop content for client contracts detailing analytic workstreams and required resources
• Responsible for at least 5 direct and indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels
• Develop and maintain senior level relationships with clients, as well as external partners utilized in meeting client needs
• Support with new business development – collaborate with teams to assess prospective clients’ needs and help craft pitch materials.

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks and Wellness Days
• Competitive salary
• Eligibility for an annual discretionary incentive award or a relevant incentive award

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees