Director, Go-to-Market & Strategic Planning

Fidelity Investments • Boston, MA

332d

About The Position

The Director of Go-to-Market & Strategic Planning will own go-to-market (GTM) planning, market readiness, delivery, and reporting for several complex institutional and retail initiatives, collaborating with other GTM team members to deliver against plan. With an emphasis on business readiness, sales and service enablement, and client experience and communications, the GTM lead will drive discovery with SMEs in product, legal, compliance, and operations, and documentation of GTM plans, including scenario planning, messaging frameworks, and key workflows and client journeys. Reporting to the Vice President of Go-to-Market & Strategic Planning, the Director will help represent GTM in cross-functional forums and have the opportunity to work directly with leadership. Fidelity Digital Assets® is a growth business, so comfort with varying pace of work, shifting with the business and market needs, and operating with a high degree of ambiguity is required.

Requirements

• Experience in field enablement, business planning, project management, or product marketing.
• Strong communication skills to build clear business narratives and client engagement strategies.
• Ability to navigate cross-functional, cross-business unit relationships.
• Experience in a highly regulated industry preferred.

Nice To Haves

• Institutional background or experience in a highly regulated industry.

Responsibilities

• Own go-to-market (GTM) planning, market readiness, delivery, and reporting for institutional and retail initiatives.
• Collaborate with GTM team members to deliver against plan.
• Drive discovery with SMEs in product, legal, compliance, and operations.
• Document GTM plans, including scenario planning, messaging frameworks, and key workflows and client journeys.
• Represent GTM in cross-functional forums and work directly with leadership.

Benefits

• Hybrid working model that blends onsite and offsite work experiences.
• Commitment to creating a diverse and inclusive workplace.
• Reasonable accommodations for applicants with disabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior