Director, Global Marketing, Poultry

MSD-posted about 2 months ago
$187,000 - $294,400/Yr
Full-time • Senior
5,001-10,000 employees
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The Customer Marketing Director will be responsible for shaping and spearheading the development and global deployment of the Long-life-bird business development strategy at our company's Animal Health. This strategic leadership role will involve direct management and mentorship of a team comprising Global Marketing Directors and Global Technical Directors, as well as overseeing the execution of marketing initiatives designed to achieve ambitious growth and customer satisfaction targets.

  • Own and lead the development of the Long-life-bird business development strategy, ensuring global alignment and effective deployment across markets.
  • Formulate a winning strategy that captures the potential identified in the 5-Year Plan (5YP), including resource allocation, organizational structures, and alignment with R&D and regulatory requirements.
  • Lead, mentor, and develop a high-performing team of Global Marketing Directors and Global Technical Directors, fostering a culture of collaboration, innovation, and accountability.
  • Drive launch excellence by ensuring the successful delivery of 5YP numbers for designated customer types, focusing on seamless execution during product launches.
  • Establish and monitor KPIs to measure launch effectiveness and market penetration.
  • Conduct in-depth analysis of the top 50 global customers in the Layer and Broiler Breeder segments, identifying their unique needs, preferences, growth potential, and our company's positioning to serve them effectively.
  • Utilize insights gathered to inform strategy and initiatives aimed at enhancing customer relationships and engagement.
  • Analyze current competitive positioning by identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) to inform growth strategies and tactical decisions.
  • Lead efforts to continuously monitor competitor activities and market trends to stay ahead in the industry.
  • Establish a clear understanding of the key factors contributing to our company's success in the market while identifying barriers or challenges that could hinder growth.
  • Develop actionable strategies to overcome identified bottlenecks and capitalize on opportunities.
  • Create a compelling value proposition tailored to the designated customer type, ensuring it aligns with their needs, aspirations, and market trends.
  • Collaborate with cross-functional teams to ensure the value proposition is reflected in product development, marketing campaigns, and customer communications.
  • Bachelor’s degree in Business, Marketing, Veterinary Science, or related field; MBA preferred.
  • 10 years experience in marketing or business development within the animal health or related industry.
  • Demonstrated success in leading global marketing initiatives and managing teams.
  • Strong analytical skills with the ability to interpret data and customer insights effectively.
  • Excellent communication, interpersonal, and leadership skills.
  • Strategic thinker with a customer-centric mindset and a track record of driving results.
  • Medical, dental, vision healthcare and other insurance benefits (for employee and family)
  • Retirement benefits, including 401(k)
  • Paid holidays
  • Vacation
  • Compassionate and sick days
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