Director, Global Marketing & Digital Wealth U.S. Wealth Advisory Marketing Team, High Net Worth Marketing
About The Position
We are seeking a strategic, client-centric, and innovative marketing leader to drive the go-to-market strategy for BlackRock’s High Net Worth (HNW) offerings within USWA. This role will be responsible for developing and leading integrated marketing strategies that position BlackRock as a trusted partner to financial advisors serving HNW clients. The Director will lead cross-functional initiatives spanning narrative development, digital transformation, advisor engagement, and experiential marketing — all with a focus on delivering personalized, data-driven, and technology-enabled client experiences that reflect the sophistication of our HNW client base.
Requirements
- Deep understanding of the US Wealth landscape and the needs of HNW & affluent investors.
- Proven experience integrating AI, data analytics, and marketing automation to deliver more intelligent, efficient, and impactful marketing outcomes.
- Strong storytelling and content development skills, with the ability to simplify complex investment concepts.
- Proven ability to lead cross-functional initiatives and influence senior stakeholders.
- 10+ years of experience in investment marketing, product strategy, or client engagement, preferably within wealth management or asset management.
- Experience with digital marketing platforms, CRM tools, and marketing automation systems.
Responsibilities
- Define and execute the end-to-end marketing strategy for the HNW client segment and focused solutions including SMAs, SpiderRock Advisors, Alternatives and Whole Portfolio offerings.
- Bridge the gap between asset classes and investment wrappers to craft compelling narratives that resonate with advisors serving affluent and HNW clients.
- Champion digital and AI-driven transformation across HNW marketing, including using generative AI, optimizing campaigns, building web experiences, client journey mapping, and personalization strategies.
- Bridge the gap between asset classes and investment wrappers to craft compelling narratives that resonate with advisors serving affluent and HNW clients.
- Partner with Sales, Product, Analytics, and Technology to identify commercial opportunities, shape marketing priorities, and implement AI-enabled insights for better decision-making.
- Collaborate closely with Corporate Communications, Events, and Strategic Accounts to amplify HNW messaging across paid, owned, and earned channels.
- Manage and inspire a large, high-performing marketing team, fostering a culture of leadership, innovation, accountability, and continuous learning.
- Champion operational excellence and professional growth across the team through coaching, talent development, and collaboration.
Benefits
- employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits
- strong retirement plan
- tuition reimbursement
- comprehensive healthcare
- support for working parents
- Flexible Time Off (FTO)
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
