Director, Global Fan Engagement Marketing – Revenue Generation

The National Football League•New York, NY

6h•Onsite

About The Position

The National Football League (NFL) is seeking a strategic, data-driven marketing leader to serve as Director, Global Fan Engagement Marketing – Revenue Generation within the league’s Global Fan Engagement Center of Excellence. This role owns the design and execution of 1:1, signal based marketing that translates enterprise fan data into personalized experiences driving measurable global revenue growth. The Director will lead omni-channel 1:1 programs across email, SMS, push, in-app, and web, powering growth across priority revenue streams including NFL+, Game Pass International, NFL App, Fantasy, merchandise (NFL Shop), and partner activations. Sitting at the intersection of fan data, marketing technology, and performance execution, this role is accountable for building journeys that dynamically adapt to fan behavior, lifecycle stage, and commercial opportunity. As a senior leader within the Fan Engagement team, this role partners closely with Data & Analytics, MarTech, Product Marketing, Media Teams, and partners to ensure personalization is scalable, compliant, and revenue accretive. The ideal candidate brings deep lifecycle and performance marketing expertise, strong people leadership, and a disciplined, test-and-learn mindset.

Requirements

10+ years of experience in CRM, lifecycle marketing, growth marketing, or performance driven engagement at scale.
Proven success leveraging CDPs and journey orchestration platforms to drive measurable revenue outcomes.
Strong analytical fluency, with the ability to translate complex data into clear strategies and executional roadmaps.
Experience operating within matrixed, cross-functional organizations aligned to shared growth objectives.
Prior people-management

Nice To Haves

Background in sports, entertainment, media, subscription businesses, or scaled consumer brands preferred.
Entrepreneurial mindset with a strong bias toward action, experimentation, and continuous improvement.
A clear, concise communicator able to distill complexity into compelling narratives and decision-ready insights.
Highly organized and detail-oriented, capable of managing multiple high-priority initiatives simultaneously.
A collaborative leader who places team success and shared outcomes above individual wins.
Naturally curious and comfortable leveraging diverse perspectives, emerging technologies, and AI-driven tools to drive outsized results.
Comfortable operating in a role that, while structured as a 40-hour workweek, requires flexibility and responsiveness to live moments and business needs.
A genuine sports fan, with a strong affinity for the NFL and the role of fandom in driving lifelong engagement.

Responsibilities

Own the 1:1 revenue generation mandate for global audiences, directly supporting monetization across subscriptions, merchandise, and partner initiatives.
Architect and activate signal-based fan journeys leveraging behavioral, transactional, and engagement data across email, SMS, push, in-app, and web.
Partner with Data & Analytics to define segmentation frameworks, predictive models, and scoring strategies that drive acquisition efficiency, retention, and upsell.
Activate and evolve the MarTech ecosystem (CDP, Adobe Experience Platform, journey orchestration tools), championing AI-driven personalization and real-time decisioning.
Lead a rigorous test-and-learn roadmap, optimizing creative, channel mix, cadence, and timing to improve conversion, LTV, and marketing ROI.
Manage and develop a high-performing team responsible for campaign execution, performance reporting, and continuous optimization.
Ensure data privacy, consent management, and regulatory compliance while balancing engagement intensity with long-term fan trust.
Drive quarterly planning and prioritization, aligning 1:1 marketing initiatives with broader NFL marketing objectives and revenue pillar OKRs.
Serve as a connective leader across Marketing, Product, Technology, and Media, embedding personalization as a core growth capability.