Director, Global Brand Experience and Events - Calvin Klein

PVH Corp.

82d • $143,200 - $193,300

About The Position

The Director, Global Brand Experience & Events (BX) will project lead events, and in an executive producer capacity, to drive the conceptualization, planning and execution of brand experiential. Projects will include runway, brand image and consumer / retail events and across a wide range of Calvin Klein product categories. In addition to global projects, this role will translate global marketing strategies into a seasonal experiential approach for Regions and Licensees and lead execution governance to deliver on brand standards worldwide. The ideal candidate will be able to identify culture impact moments and compelling event opportunities, while passing each through the lens of the brand, to implement exciting programs that speak directly to industry and consumers.

Requirements

• 10+ years of relevant experience in lifestyle or luxury brand communications & marketing with a primary focus on events.
• Extensive experience executing brand events & runway is required.
• Strong managerial and project ownership experience.
• Proven ability to inspire and nurture individual talents within a collaborative environment.
• Expert budget development competencies.
• Established industry contacts across experiential agencies, vendors, and venues.
• Experience with high-profile talent and influencers.
• Experience with Regional markets and/or licensee partners strongly preferred.

Responsibilities

• Partner closely with the Sr. Director on development of global event programs that elevate brand positioning.
• Drive seasonal global strategies for Regions and Licensee experiential.
• Serve as an executive event producer and in-house experiential expert for the brand.
• Head project lead for the execution of priority global events.
• Fully own end-to-end event planning and team / agency management.
• Lead cross-functional collaboration and alignment with key internal / external partners.
• Lead partnership with top agencies, vendors, venues, and industry creatives.
• Propose and vet new and exciting partners.
• Lead creation of event materials, inclusive leadership presentations and detailed agency RFPs.
• Function as a self-starter and thought leader that proactively generates usable ideas and event opportunities.
• Lead creative brainstorms and concept ideation with team.
• Oversee the active reporting of experiential / industry moments and happenings in New York and key global cities.
• Translate global marketing strategies into an experiential approach for Regions & Licensee.
• Establish strong partnerships with Regions & Licensee leads.
• Lead BX team in governance efforts while delivering streamlined communication and collaboration.
• Lead development & management of project-based budgets and contribute to annual planning.
• Oversee team in budget management, invoice tracking and processing.

Benefits

• Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance.
• An above-market 401(k) contribution to help our eligible associates save for retirement.
• Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• A variety of wellbeing tools and programs such as Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions.
• Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care.
• Support for continued education including tuition reimbursement.
• Shop at our company outlets and e-commerce sites at a discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees