Director GEO Strategy & Operations, CNN Digital Products & Services
About The Position
Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it’s like to work at CNN, follow @WBDLife on Instagram and X! We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. Your New Role… The Director of GEO Strategy & Operations leads CNN’s strategy for generative and evolving discovery platforms. This role defines how CNN competes across evolving landscapes, AI-driven answer engines, and video-first ecosystems, ensuring technical readiness, measurement clarity, and strategic alignment across teams. This is a platform strategy and operations leadership role responsible for how CNN is discovered across emerging and hybrid search environments.
Requirements
- 10+ years in technical search, platform strategy, digital product, or discovery-focused roles, with demonstrated evolution beyond traditional SEO
- Experience leading cross-functional initiatives spanning Editorial, Product, Engineering, and Distribution
- Proven track record developing platform strategies in fast-changing ecosystems (search, AI, video, social, or adjacent discovery environments)
- Experience building or overseeing technical optimization programs (schema, indexing, metadata systems, content structuring)
- Deep understanding of Traditional search ranking systems, generative AI discovery models and answer engines, hybrid search experiences, Video-first search ecosystems (YouTube, TikTok)
- Working knowledge of: Structured data/schema implementation, Indexing and crawl systems, Core web performance metrics, AI citation and inclusion dynamics
- Strong analytical orientation; able to define measurement frameworks and interpret complex performance signals
- Comfortable working with data platforms, dashboards, experimentation frameworks, and visibility benchmarking tools
- Demonstrated ability to translate platform evolution into organizational strategy
- Experience defining priorities and tradeoffs under resource constraints
- Strong governance instincts — able to set cadence, definitions of done, and accountability structures
- Proven ability to reduce diffuse activity and focus teams on high-leverage work
- Executive presence; able to communicate platform shifts clearly and credibly
- Comfortable representing the organization in external platform or partnership conversations
- Ability to balance external platform requirements with internal editorial and business priorities
- Experience serving as connective tissue across technical and editorial stakeholders
Responsibilities
- GEO Strategy & Platform Direction Define CNN’s overarching GEO strategy across: Traditional search engines Generative AI platforms Hybrid search experiences Video-driven search ecosystems (YouTube, TikTok) Translate platform evolution into strategic implications for CNN Establish priorities and explicit tradeoffs across discovery surfaces
- Technical Readiness & Systems Oversight Oversee technical GEO readiness in partnership with Engineering and Product Define requirements for schema, metadata systems, indexing readiness, and platform compliance Ensure CNN is positioned competitively in AI citation and emerging ranking systems Oversee Technical GEO contractor work
- Measurement & Impact Framework Define how GEO impact is measured across platforms Develop frameworks for: AI citation tracking Platform inclusion analysis Visibility benchmarking Cross-platform topline audience contribution Partner with Data & Insights to formalize dashboards and performance readouts
- Cross-Functional Partnership & Governance Serve as the primary GEO partner to: Editorial leadership Product & Engineering Distribution Strategy Partnerships teams Balance internal priorities with external platform requirements Represent CNN’s discoverability strategy in partnership discussions
- Operational Discipline Establish cadence for GEO monitoring and platform sensing Ensure action-oriented insight delivery (daily/weekly/monthly) Prioritize high-leverage initiatives over diffuse support Maintain clear definitions of done and measurable outcomes
Benefits
- health insurance coverage
- an employee wellness program
- life and disability insurance
- a retirement savings plan
- paid holidays and sick time and vacation
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
