Director, Funnel Optimization

ClearChoice Dental Implant Centers • Chicago, IL

317d • $170,000 - $185,000

About The Position

The Director of Retention Marketing & Show Rate will be responsible for developing and executing strategies to optimize the customer/patient journey, drive traffic into our centers, ensure a seamless experience, and improve patient show rates. This role will focus on enhancing patient retention, ensuring that patients show up for their appointments, and maximizing the efficiency of our marketing efforts in driving qualified traffic.

Requirements

• BS or MS holder. Typical backgrounds include: Marketing, Business Administration, Healthcare Administration, or a related field.
• 8+ years of experience in marketing, customer experience, or healthcare operations, with at least 4 years in a leadership role.
• Strong understanding of customer journey mapping, retention marketing principles, and patient engagement strategies.
• Excellent analytical, problem-solving, and decision-making skills.
• Proven track record of developing and executing successful retention programs and improving customer experience metrics.

Responsibilities

• Design, implement, and optimize strategies to create a seamless customer/patient journey across all touchpoints.
• Develop and execute patient retention programs to increase patient loyalty and engagement.
• Analyze factors affecting patient show rates and implement initiatives to improve attendance at scheduled appointments.
• Monitor key metrics related to patient retention, show rates, and schedules. Provide regular reports and actionable insights to leadership.
• Work closely with internal teams, including marketing, operations, and center staff, to ensure alignment and effective execution of retention and show rate strategies.
• Identify and implement technology solutions to enhance the customer/patient journey, improve communication, and automate retention efforts.
• Stay up-to-date with the latest trends and best practices in retention marketing, customer experience, and patient engagement.
• Provide detailed, data-driven reports and actionable insights to leadership, focusing on performance trends, campaign ROI, and actionable recommendations for future initiatives.

Benefits

• Annual pay range: $170,000 - $185,000, plus bonus/incentives
• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) savings plan with match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Ambulatory Health Care Services
• Education Level: Bachelor's degree