Director-Franchise Operations

UFC Gym•Corona, CA

About The Position

The Director of Franchise Operations serves as the primary operational partner to domestic franchise owners across the UFC GYM system. This role drives revenue growth, ensures brand standard execution, and strengthens franchise relationships through strategic coaching, financial oversight, and operational support. The Director works closely with Franchise Owners to optimize performance, improve profitability, and maintain system-wide consistency. Periodic travel and in-market club visits are required. This job requires to travel to every franchise as well as leading calls with the team.

Requirements

Bachelor’s degree preferred or 5–7 years equivalent business experience
5–7+ years of multi-unit operations or General Manager experience
Strong financial acumen and KPI analysis skills
Proven leadership and relationship-building abilities
Advanced communication skills (written and verbal)
Strong Microsoft Office skills (Excel proficiency preferred)
Passion for fitness and alignment with the UFC GYM brand
Ability to travel extensively

Responsibilities

Drive business development for new franchise and MSA (Managed Service Agreement) club locations by partnering with prospective and existing owners on market expansion strategy, site selection, financial viability, and operational readiness within the UFC GYM system.
Lead and facilitate monthly Sales and Operations Review calls focused on KPI performance, revenue growth, operational execution, and strategic alignment across the system.
Oversee website strategy for all Franchise and MSA clubs to ensure alignment with brand standards and revenue objectives. Partner with Marketing and Digital teams to optimize club-level website performance, user experience, and conversion funnels.
Collect, organize, and analyze quarterly financial statements (P&L, balance sheet, and supporting documentation) for all non-MSA franchise locations. Ensure accurate reporting, financial transparency, and proactive identification of performance trends, risks, and growth opportunities across the system.
Serve as the primary liaison and strategic advisor to Franchise Owners
Conduct weekly check-ins and lead structured monthly performance reviews
Analyze KPIs and financial statements (P&L, balance sheet) to identify growth opportunities
Support new club development including site approvals, territorial mapping, and SWOT analysis
Conduct regular in-market visits to ensure operational excellence and brand compliance
Provide coaching to improve sales, membership growth, EBITDA, and operational efficiency
Partner with Marketing and Digital teams to optimize website performance and revenue generation
Promote approved vendors and manage vendor rebate and revenue share programs
Support franchise training, pre-sale, and grand opening initiatives
Lead website strategy for all Franchise and MSA (Managed Service Agreement) clubs to ensure alignment with brand standards and revenue objectives.
Partner with Marketing and Digital teams to optimize club-level website performance, enhance user experience, and improve conversion rates to drive revenue growth.
Collect, review, and analyze quarterly financial statements (P&L, balance sheet, and supporting documentation) for all non-MSA franchise locations, ensuring accurate reporting, financial transparency, and proactive identification of performance trends, risks, and growth opportunities across the system.
Protect and uphold UFC GYM brand standards across all channels, ensuring consistency in execution, messaging, and member experience.