Nielsen Massey Vanillas I-posted about 2 months ago
$160,000 - $175,000/Yr
Full-time • Director
Remote • Waukegan, IL
101-250 employees

We are seeking a dynamic and strategic Director of Foodservice to lead our growth initiatives across key foodservice channels including commercial/full-service restaurants, hospitality/hotel and lodging, and non-commercial segments (e.g., education, healthcare, B&I). This role will also oversee broadline distribution management, ensuring optimal product availability, pricing, and promotional execution through national and regional distributors. The ideal candidate will bring deep industry knowledge, strong relationships, and a proven track record of driving revenue and brand presence in the foodservice space. This individual will be responsible for developing and executing sales strategies, building strong relationships with key distributors and operators, and driving revenue growth across national and regional accounts. The ideal candidate will have deep experience in the foodservice industry, a strong understanding of consumer trends, and a passion for delivering exceptional customer experiences. The role will work to lead our account management efforts by prospecting and building out segment and customer mapping. The Foodservice Director will assist in a variety of cross-functional projects providing organizational and administrative support.

  • Deliver/exceed NMV annual Sales Volume & Operating Profit Objectives in Foodservice with focus on Broad Line distributor partnerships.
  • Develop a strategic plan that encompasses multi-year growth plans outlining revenue, profit potential, and go to market strategy.
  • Develop and execute strategic plans to grow sales in commercial, hospitality, and non-commercial foodservice channels.
  • Identify and prioritize high-potential accounts and segments for targeted growth.
  • Collaborate with marketing and innovation teams to tailor product offerings and messaging for foodservice applications.
  • Build and maintain strong relationships with key broadline distributors (e.g., Sysco, US Foods, PFG).
  • Manage pricing, trade programs, and promotional calendars to drive distributor engagement and performance.
  • Monitor distributor compliance, inventory levels, and service metrics to ensure consistent execution.
  • Lead customer presentations, negotiations, and joint business planning with strategic accounts.
  • Partner with culinary and R&D teams to support menu ideation and product integration.
  • Attend industry trade shows, conferences, and customer events to represent the brand and identify new opportunities.
  • Collaborate with operations, finance, and supply chain to ensure alignment on forecasts, capacity, and service expectations.
  • Provide input into innovation pipeline and go-to-market strategies for foodservice-specific products.
  • Serve as the voice of the foodservice customer internally, advocating for their needs and opportunities.
  • Manage and attend vendor shows for Broad Line distributors.
  • Partner with Marketing team to develop efficient marketing support vehicles and selling stories to drive sales growth with existing and new Broad Line distribution partners.
  • Build demand forecasts that are accurate and updated and are reviewed internally for maximum accuracy.
  • Travel 50% or more dependent on customer needs and opportunities.
  • Strong knowledge and at least five years’ experience working for or with one or more Big 6 Broad Line distributors in North America.
  • Bachelor’s Degree or equivalent in Sales, Marketing or Business, with/or a minimum of 5 years’ related experience demonstrating success in managing and selling in the Food Service channel.
  • Outstanding writing, communication, and presentation skills.
  • Proven ability to meet essential deadlines.
  • Excellent multi-tasking and prioritization skills.
  • Strong interpersonal and communication skills and superior organizational skills.
  • Ability to interact with all levels of the organization.
  • Familiarity with Customer Relationship Management.
  • Experience in a family or privately held business.
  • Monthly Auto Allowance
  • 401k Plan and up to 4% company matching
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Health Reimbursement Arrangement or Health Savings Account
  • Flexible Spending Accounts (FSA) - Health, Dependent Care, and Commuter
  • Paid Holidays
  • Paid Time Off (PTO)
  • Tuition Reimbursement
  • Paid Parental Leave
  • Bereavement
  • Short Term Disability
  • Weekly paychecks
  • Rewards & Recognition Programs
  • Employee Referral Program
  • Employee Assistance Programs (EAP)
  • Annual Bonus Program
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