Director, Food Service Marketing

Smithfield Foods • Smithfield, VA

3d

About The Position

As the Director, Food Service Marketing , you will serve as the strategic leader responsible for shaping and driving Smithfield’s Culinary food service marketing vision. You will define brand positioning, oversee product portfolio strategy, and develop integrated marketing plans that elevate Smithfield’s presence across the food service channel. You will partner closely with Sales, Innovation, Finance, Operations, and Executive Leadership to deliver compelling value propositions that fuel customer growth, strengthen market competitiveness, and achieve business objectives. You will lead a high-performing team of marketers and cross-functional partners to execute best-in-class campaigns, insights, promotions, and channel strategies that support Smithfield’s position as a market leader.

Requirements

• Bachelor’s Degree from an accredited four-year college or university in Marketing, Business, Communications, or related field and 10+ years of relevant marketing experience, or equivalent combination of education and experience required.
• 5+ years of demonstrated experience in team management/development required.
• Strategic Thinking: Proven ability to build long-term strategies, segment approaches, and portfolio roadmaps that drive growth and market differentiation.
• Brand & Product Leadership: Demonstrated experience leading brand strategy, product development collaborations, portfolio management, and go-to-market planning.
• Insights & Analytics: Strong proficiency using market research, category insights, and data analytics to inform business decisions and marketing recommendations.
• Communication & Collaboration: Exceptional written, verbal, and presentation skills with the ability to influence executive leaders and cross-functional teams.
• Execution & Project Leadership: Proven ability to lead complex projects, manage budgets, and ensure flawless execution with multiple stakeholders.
• Travel: Ability to travel up to 25–40% for customer meetings, industry events, and internal collaboration.

Nice To Haves

• MBA in Marketing or related field, preferred.
• Strong background in food service marketing, B2B marketing, CPG, or protein industry experience strongly preferred.
• Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
• Ability to prioritize projects and produce high quality and quantity output that adds value to the company.

Responsibilities

• Lead Food Service Marketing Strategy: Develop and execute the long-term marketing strategy, brand positioning, and portfolio vision for the food service channel.
• Drive Brand & Portfolio Management: Oversee brand architecture, messaging, SKU optimization, product lifecycle management, and collaboration with Innovation/R&D on new product launches.
• Leverage Insights for Growth: Translate customer, operator, and market insights into actionable strategies, sales tools, and business recommendations that enhance competitiveness and drive revenue.
• Execute Marketing Communications: Lead integrated campaigns, sales enablement materials, trade marketing, digital assets, and trade show strategies to elevate Smithfield Culinary's food service presence.
• Partner Cross-Functionally: Collaborate with Sales, Supply Chain, Finance, Operations, and Executive Leadership to align marketing initiatives with business goals and ensure seamless execution.
• Manage Performance & Budget: Establish KPIs, measure effectiveness of marketing initiatives, forecast budgets, manage spend, and present results to leadership.
• Engage Industry & Agencies: Represent Smithfield Culinary at industry events and lead agency and vendor partnerships to support marketing execution and innovation.
• Leadership: Drives a positive employee experience through leadership by way of employee development and coaching.

What This Job Offers

• Job Type: Full-time
• Career Level: Director