Director, Finance Commercial

Gaia Herbs•Mills River, NC

28m

About The Position

The Finance Director – Commercial is the primary finance business partner to the Commercial organization, reporting directly to the Chief Financial Officer. This role provides hands-on financial leadership and decision support across Sales, Marketing, and Digital/E-Commerce, with a strong focus on natural retail, specialty, eCommerce, and direct-to-consumer (DTC) channels. The Director partners closely with commercial leaders to drive profitable growth through financial modeling, forecasting, pricing and promotion analytics, gross-to-net management, and performance reporting. This role translates complex commercial activity into clear financial insights that inform strategy, resource allocation, and execution. In addition to commercial finance responsibilities, the Director oversees revenue and Gross-to-Net accounting activities, managing one direct report (Financial Analyst) and ensuring accurate revenue recognition, gross-to-net accounting, and compliance across all commercial channels.

Requirements

Bachelor’s degree in Finance, Accounting, or related field; CPA or MBA preferred
8+ years of progressive experience in commercial finance, controlling, or FP&A, preferably within dietary supplements, natural products, CPG, or regulated consumer goods
Strong understanding of natural retail and eCommerce channel economics, including trade spend and promotional dynamics
Experience with gross-to-net accounting and revenue recognition in a multi-channel environment
Advanced proficiency in Excel, BI tools, and financial planning systems. Experience with Workday Adaptive Planning is a plus.
Ability to operate effectively as a hands-on finance leader while influencing senior commercial stakeholders
Strong analytical, communication, and problem-solving skills
Proven ability to manage priorities, meet deadlines, and drive clarity in a fast-paced environment
High integrity, sound judgment, and collaborative leadership style

Nice To Haves

CPA or MBA preferred
Experience with Workday Adaptive Planning is a plus.

Responsibilities

Serve as the primary finance partner to Sales, Marketing, and Digital teams, providing actionable financial insights to support channel strategy and investment decisions
Develop and maintain financial models to evaluate pricing strategies, promotional effectiveness, trade spend, digital marketing ROI, and channel mix optimization
Lead commercial forecasting and planning processes, including coordination and facilitation of the company’s Annual Operating Plan (AOP) and long-range plan development across the organization, ensuring alignment with business objectives
Drive accountability for forecast accuracy by challenging assumptions and linking financial outcomes to underlying business drivers
Deliver timely, clear, and decision-ready reporting to the CFO and commercial leadership, highlighting risks, sensitivities, and opportunities
Partner with commercial leaders to establish financial targets and performance metrics aligned with growth and margin goals
Serve as the primary finance partner for G&A budget owners, providing guidance and support in developing, managing and analyzing budgets and long-range plans
Compile management presentations and related support (graphs, power point, excel formats, etc.) for business reporting and interactions with leadership and Board of Directors
Lead and compile data and presentations for Sales & Operations Planning (S&OP) Pre- and Executive sessions. Coordinate compilation of internal Latest Estimate (LE) calculations for Net Sales and EBITDA.
Manage and oversee company’s Adaptive planning tool, ensuring data alignment with IFS (core) and Office Connect systems
Oversee revenue accounting, including gross-to-net and sales reporting, in accordance with GAAP/IFRS, internal controls, and company policies
Ensure accurate gross-to-net accounting across natural retail, eCommerce, wholesale, and DTC channels, including trade promotions, chargebacks, returns, and allowances
Identify opportunities to improve financial processes, reporting quality, and cross-functional collaboration
Translate financial and compliance requirements into practical guidance for non-finance stakeholders
Support the CFO in strengthening commercial financial discipline and governance across the organization
Directly manage one (1) Financial Analyst, providing coaching, performance feedback, and development support and (1) Power BI external consulta