Director, Field Marketing - North America

Perk•Chicago, IL

13h•$161,000 - $190,000•Hybrid

About The Position

We are seeking a strategic and results-driven Director of Field Marketing to be our first demand generation hire in North America where you will drive regional pipeline and business growth. The role is a critical and broad one, helping drive pipeline and growth in one of Perk’s priority markets globally. It's an exciting time to join with significant momentum in the US. This role is someone who is a strategic operator, thinks big picture but also build a team to execute efficiently. The role includes developing and executing comprehensive field marketing and marketing strategies, working closely with sales and marketing teams to achieve ambitious goals. The goal is to be a best in class regional marketer, helping sales get closer to customers and building regional demand for global products. This role requires a blend of strategic vision, leadership, analytical skills, and a deep understanding of the North American B2B SaaS market.

Requirements

12+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
Proven track record of developing and executing successful field marketing strategies in North America.
Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
Experience building, leading and developing teams including direct and dotted line reports
Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.
Strategic thinker with the ability to translate vision into actionable plans.
“Roll your sleeves up” type work ethic - not afraid to lean in and execute
One team mindset - collaborating with global teams, while partnering closely with regional teams
Exceptional leadership and team management skills.
Strong understanding of multi-channel marketing strategies, including digital, events, and ABM.
Analytical mindset with a passion for metrics and data-driven decision-making.
Excellent verbal and written communication and collaboration skills.
Ability to thrive in a fast-paced, relentless changing, dynamic environment.
Growth rather than fixed mindset
Self-motivation and proactive problem-solving skills.

Responsibilities

Strategic Planning & Execution: Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams. Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy. Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline. Identify opportunities to optimize budget allocation and maximize ROI. Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
Campaign Management & Execution: Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives. Collaborate with the integrated marketing team to localize global content strategies. Plan and execute high-impact industry events, conferences, and customer-focused Experiences, with a small team. Work with the growth marketing team on localised, targeted, conversion-focused campaigns. Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.
Sales Alignment & Collaboration: This is a critical part of the role. The ability to partner with the VP of sales and his leads, to drive pipeline and growth is a key part of this role. Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets. Be part of the extended leadership team in North America, helping influence decision making and outcomes. Lead the marketing partnership with the SDR organization to optimize handoffs and pipeline performance. Maintain pipeline accountability by tracking and analyzing performance against shared objectives.
Leadership & Team Management: Build a high-performing marketing team, fostering a culture of collaboration and accountability. Be open, honest and transparent about regional challenges and opportunities, immersing yourself deeply into competitive and market insights Be known as the single voice of marketing in the region, with a primary responsibility for field marketing and pipeline generation, but a secondary responsibility of being a dot connector for all marketing activations in NAM.

Benefits

Receive competitive compensation and equity ownership in Perk
Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date
Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
Plan for your future with our 401(k) plan with company matching contributions
Care for your furry friends through partner discounts on pet insurance
Join our unforgettable Perk events, including our spectacular annual summer party
Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
Focus on your family with 12-16 weeks’ paid parental leave
Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
Broaden your horizons with up to 20 "Work from Anywhere" days per year
Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
Let us help you move to one of our hubs with relocation support