Director, Field Marketing

McDonald's Corporation•Chicago, IL

16d

About The Position

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. Department OverviewThis role serves as the marketing functional leader within the assigned field office leadership team. Responsible for development of cohesive marketing plans that drive the national agenda, enhance our world class brand, optimize the customer experience locally and boost sales in a highly complex / medium complex market. Key Stakeholders: One Field Team | Field Marketing VP | Cross Functional Marketing Partners | Local Agency Leadership

Requirements

BA / BS in Marketing, Business Administration or related field
Minimum of 8-10+ years marketing or advertising agency experience; generalist experience across a variety of functions (creative, media, digital, brand, etc.)
Significant leadership experience
Experience working in a franchise or quick-service restaurant environment
Strong analytical skills with the ability to interpret data and make strategic recommendations.
Experience in the quick service restaurant industry or similar consumer-facing sectors.
Excellent communication and interpersonal skills, with the ability to influence and collaborate across cross-functional teams.
Proficiency in marketing tools and platforms, as well as strong project management skills.
Process improvement mindset
Experience mentoring and developing others
Encourages and implements innovation / creativity to drive market success
Ability to manage and prioritize multiple priorities in a fast-paced environment

Responsibilities

Develop strategies and solutions to address cross-market opportunities (e.g. Business Unit consolidation)
Identify, evaluate, define and implement process improvements across field marketing teams to streamline activities, enhance efficiency and improve performance
Deliver training / capability building to enhance the capabilities of local marketing agencies; ensuring consistent marketing best practices
Identify and share best practices; foster an environment of continuous improvement and innovation
Develop and manage a master calendar that aligns marketing activities across all field offices
Manage a pool of supervisors that can be deployed to various field marketing teams as needed to address specific market needs
Maintain a detailed local marketing budget to provide insights and recommendations to both national and field offices on allocations.