Director, Field Marketing & Events

Cleerly

83d • $203,000 - $252,000

About The Position

Cleerly is seeking an experienced and visionary Director of Events & Field Marketing to manage all US National Congress Activity and scale our U.S. field marketing strategy. This leader will oversee a team of regional field marketers and own the development, execution, and measurement of high-impact marketing programs that fuel demand, deepen customer engagement, and accelerate revenue growth. The Director will be responsible for planning, strategy and coordination of all National Medical Conferences where Cleerly will be an exhibitor. The Director will manage the budget for those events, and coordinate with Sales, medical affairs, product and others as necessary for that event. The Director will also work with the analytics function to measure ROI, and provide strategic guidance on future event strategy for the company. For Field Marketing, the Director will act as a critical bridge between Marketing and Sales, ensuring our go-to-market activities are aligned with commercial priorities, customer needs, and Cleerly’s broader strategic objectives. The Director will manage at least 2 (but potentially up to 4) regional field marketing team members. The ideal candidate combines deep expertise in healthcare marketing, with proven experience working with MLR, analytics and compliance. The ideal candidate has strong leadership skills, the ability to coach and mentor field marketers, and a proven record of building scalable programs that drive measurable results. This is a highly visible role that requires strategic vision, operational excellence, and the ability to influence and collaborate across all levels of the organization.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field; advanced degree preferred
• 10+ years of progressive marketing experience in healthcare (diagnostics, device, biotech), with at least 3+ years leading and managing teams
• Strong preference for experience with RSNA, ACC, AHA and other Cardio/Imaging conferences
• Proven success developing and executing integrated field marketing strategies that drive measurable business outcomes
• Demonstrated ability to build, lead, and inspire high-performing teams
• Strong analytical skills with experience using data to measure impact and optimize strategy
• Exceptional collaboration and communication skills, with the ability to influence cross-functionally and at the executive level
• Comfortable operating in a fast-paced, high-growth environment

Responsibilities

• Prepare the annual budget for National Congresses
• Contract with the associations (RSNA, ACC, AHA, SCCT, etc) to reserve our booth spot, symposia, and other events at the show
• Manage the booth vendor, equipment and external resources necessary
• Hold the pre-meeting training in coordination with marketing, medical, regulatory and legal
• Manage all the aspects of the events, staffing, etc at each of the National Congresses
• Directly manage, mentor, and develop the regional field marketing team, fostering a culture of accountability, collaboration, and innovation
• Align field marketing goals and performance metrics with broader company and sales objectives
• Design and oversee the national field marketing strategy that supports pipeline growth, customer retention, and market expansion
• Partner with Sales leadership to understand regional and national business needs, ensuring marketing programs are tailored to drive measurable impact
• Ensure consistency in messaging, branding, and customer experience across all regions and events
• Direct the planning and execution of regional and national field marketing programs, events, and campaigns that drive demand and build awareness
• Oversee and optimize the budget for field marketing initiatives, ensuring resources are allocated for maximum ROI
• Establish and refine scalable best practices for field events, campaigns, and account-based marketing efforts
• Define success metrics, track program performance, and deliver insights that inform decision-making and continuous improvement
• Partner with Marketing Operations to ensure reporting on ROI, lead generation, pipeline contribution, and program effectiveness
• Collaborate with Product Marketing, Digital, Content, and Corporate Communications to leverage campaigns and adapt assets for the field
• Serve as the primary liaison between the Sales and Marketing organizations, ensuring alignment and feedback loops are in place

Benefits

• Total Target Compensation (TTC): $203,000 - $252,000
• Defined salary range based on market data and company stage
• Opportunities for internal growth and exceptional performance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees