Director, Field Marketing - Direct New

isolved•Charlotte, NC

18h•Hybrid

About The Position

The Director, Field Marketing – Direct New is a strategic, operational, and execution-focused leader who owns field marketing strategy and programs that drive net-new direct bookings and pipeline. This role translates bookings and pipeline targets for the Direct New motion into repeatable regional field plays, event strategies, multi-channel digital campaigns, and seller enablement that measurably accelerate new-account acquisition. The Director partners closely with Sales (regional/territory leaders and SDR/BDR), Growth marketing, Corporate Events, Product Marketing, Revenue Ops and Finance to ensure field investments are optimized for pipeline velocity, conversion and bookings. isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Their solutions are delivered directly or through their partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Their HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. isolved helps high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow.

Requirements

8+ years B2B marketing experience with significant time in field marketing, demand generation or account-based field programs.
3–5+ years people management experience (managing managers or individual contributors and leading cross-functional programs).
Demonstrated success designing and scaling field programs and events that drive net-new pipeline and bookings.
Strong cross-functional experience partnering with sales, SDR/BDR, events, and campaign teams.
Experience working against a bookings/ revenue model, including translating targets into program-level plans and SLAs.
Proven ability to own budgets, vendor relationships and program ROI optimization.
Hands-on familiarity with marketing automation, CRM (HubSpot), digital marketing channels and attribution/reporting frameworks.
Excellent strategic thinking, operational discipline, verbal and written communication, and stakeholder management.
Bachelor's degree
Employee must be legally authorized to work in the United States.

Nice To Haves

Experience in high-growth SaaS or technology companies.
Track record with hybrid/virtual event models and partner/co-marketing activations.
Strong data-driven mindset with experience building measurement frameworks and dashboards tied to bookings.

Responsibilities

Develop and own the field marketing strategy and roadmap for the Direct New motion aligned to bookings targets, territory coverage and GTM priorities. Translate annual and quarterly bookings goals into regional field plans and capacity models.
Plan, launch and optimize multi-channel field programs focused on acquiring net-new accounts - regional events, roadshows, executive roundtables, channel/partner co-ops (as relevant for Direct New), in-market demand activations, and virtual/hybrid field experiences.
Be accountable for pipeline influenced and bookings attributed to field activities for Direct New. Define target KPIs (pipeline influenced, SQLs from field, conversion rates, new-account ARR, cost-per-acquisition, event ROI) and deliver regular reporting to the VP, Demand.
Partner with Sales leadership to align territory coverage, account prioritization, lead routing, SLAs and seller enablement for field plays. Build programs that integrate seller participation and handoffs to accelerate close.
Work closely with Digital Acquisition, Content, Events and Product Marketing to ensure timing, messaging and measurement are integrated and that field programs complement broader demand efforts.
Own the field marketing budget for Direct New; prioritize spend against bookings ROI. Manage event producers, local partners, and agencies; negotiate contracts and ensure delivery quality and cost efficiency.
Define measurement frameworks, attribution rules and reporting processes. Coordinate with Marketing Ops and Revenue Ops to ensure lead-to-revenue tracking, bookings reconciliation and closed-loop feedback.
Create repeatable event and field playbooks, runbooks, and templates that enable rapid scaling across regions and consistent measurement.
Hire, coach and develop digital marketing managers/senior managers focused on business unit and regional execution. Provide clear goals, performance feedback and career development; partner with the VP on resourcing and org structure.
Present strategy, program performance and optimization recommendations to the VP, Demand and other senior stakeholders. Surface insights that inform broader demand investments.