Director, Field Enablement

TIAA • Chicago, IL

2d

About The Position

The Client Marketing role is responsible for the execution of strategic campaigns and marketing initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute multi-faceted campaign deliverables that deliver high-quality leads to the sales organization.

Requirements

• 5 + years of marketing experience
• Experience working with Wealth Management Advisors
• Audience Insights
• Budgeting
• Campaign Management
• Differentiates Value Proposition
• Influence
• Lead and Demand Generation
• Marketing Analytics
• Marketing Channels
• Marketing Strategic Planning
• Prioritizes Effectively
• Relationship Management

Nice To Haves

• 7 + years of marketing experience
• University Degree

Responsibilities

• Executes Go-To-Market plan strategy, including developing campaigns and executing deliverables.
• Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
• Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
• Owns campaign planning, development and execution in partnership with Sales and functional marketing team members.
• Manages and helps develop departmental measurements and KPIs based on overall business goals.
• Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.

Benefits

• comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones.
• superior retirement program
• highly competitive health, wellness and work life offerings

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees