Director Events, Marketing and Revenue Strategy

Spinoso Real Estate Gro•New York, NY

30d

About The Position

The Director of Events, Revenue Strategy, and Marketing is responsible for developing and executing a comprehensive strategy to drive revenue growth, elevate the brand, and enhance the visitor experience at Grand Central Terminal (GCT). This senior-level role oversees all event operations (commercial, cultural, and civic), monetization strategies, and marketing initiatives. The ideal candidate brings a blend of commercial acumen, creative vision, and operational excellence to one of the world's most iconic transportation and retail destinations. This individual will collaborate with internal stakeholders, external partners, and the community to curate a compelling retail and food experience that enhances the Terminal’s offerings and aligns with property goals.

Requirements

Bachelor's degree preferred; in Business, Marketing, Hospitality or related field.
Minimum 5 years of proven sales experience in retail or specialty leasing, event production, revenue strategy and/or marketing with at least 2 years in a senior leadership role.
Strong financial acumen with experience managing multi-million dollar budgets and revenue targets.
Strong sales, negotiation, and closing skills with ability to meet deadlines.
Excellent communication, presentation, and organizational skills.
Self-motivated and capable of managing multiple priorities.
Intermediate to advanced proficiency in Microsoft Office (Word, Excel, Outlook).
Familiarity with retail sales systems and leasing CRM tools.
Valid driver’s license required.
Ability to work occasional evenings, weekends, or holidays as needed.
Professional demeanor and ability to build strong tenant and stakeholder relationships.
Ability to walk, bend, reach, stoop, and stand for extended periods.
Must be able to lift up to 20 lbs regularly and up to 40 lbs occasionally.
Adequate manual dexterity and vision to use computer equipment and monitor retail displays.
Capability to move around office space and retail floor regularly.

Nice To Haves

Deep understanding of New York City’s cultural landscape and regulatory environment is a plus.

Responsibilities

Lead the planning, execution, and oversight of all events hosted at Grand Central Terminal, including public programming, brand activations, seasonal markets, and private events.
Work with internal and external partners to curate a calendar of events that aligns with GCT’s brand and strategic goals.
Ensure all events comply with safety, legal, and logistical standards while preserving the landmark status of the Terminal.
Manage event permitting, logistics, vendor coordination, staffing, and post-event analysis.
Develop and implement strategies to maximize event revenue streams, including retail leasing activations, sponsorships, experiential marketing, advertising, and special events.
Identify new business opportunities and partnerships that align with the Terminal’s commercial vision.
Oversee revenue forecasting, pricing models, and financial performance metrics for events and commercial activations.
Collaborate with retail tenants and vendors to drive foot traffic and sales.
Lead the development and execution of integrated marketing strategies to promote GCT’s events, retail offerings, heritage, and visitor experience.
Oversee digital, social, email, and print campaigns in collaboration with marketing agencies or in-house teams.
Manage brand consistency across all public-facing touchpoints and experiences.
Leverage data and insights to refine marketing efforts and measure ROI.
Develop and manage specialty leasing budgets, track revenue, expenses, and variance analysis.
Provide monthly reporting on rent, sales, and pipeline activity.
Partner with Accounting to monitor tenant receivables and assist with collections.
Ensure timely renewal of license agreements and accurate billing for tenant storage programs.
Support reforecasting, budgeting, and other financial planning initiatives.
Interface with MTA and Metro-North to maintain positive relationships and ensure compliance with property guidelines.
Lead a multidisciplinary team (events, marketing, and strategy professionals) and manage external vendors and consultants.
Work closely with internal departments including operations, legal, retail leasing, and finance.
Represent GCT with key external stakeholders, sponsors, media, and civic organizations.
Provide regular reporting to executive leadership on KPIs, revenue targets, and campaign outcomes.
Coordinate with Marketing and Event departments to support promotions, merchandising standards, and overall program goals.
Participate in weekly staff meetings and broader property management efforts.
Support internal client and legal teams on leasing documentation, assignments, and legal matters.
Other duties as assigned.