Director, Event Marketing

U.S. Travel Association

8d•$115 - $140•Hybrid

About The Position

The Director of Event Marketing is responsible for leading and executing strategic marketing initiatives to promote U.S. Travel’s signature events, conferences and meetings. This role ensures consistent brand representation across all promotional materials, develops multi-channel marketing campaigns, and collaborates closely with cross-functional teams to meet event objectives. As a senior member of the Marketing & Digital team, the Director will drive results through innovative, data-driven marketing strategies while managing budgets and external vendors.

Requirements

Strategic thinker with a results-oriented mindset.
Strong collaborator, capable of working across departments and managing multiple stakeholders.
Data-driven decision-making skills for measuring success and optimizing campaigns.
Creative leadership with an eye for innovative marketing solutions.
Excellent written and verbal communication skills.
Organized, with the ability to manage multiple projects and deadlines.
Vendor management experience, including sourcing and contract negotiations.
Adaptive, able to adjust strategies in a dynamic environment.
Committed to maintaining high brand standards and consistency.
Bachelor’s or advanced degree in Marketing, Tourism, Business or related field.
10+ years of progressive marketing experience, with a proven track record of success.
Proven experience in developing and guiding creative concepts for marketing campaigns and events.
Prior experience managing external vendors and external agencies.
Budget management proficiency.

Responsibilities

Develop and execute marketing plans for all events to maximize attendance and revenue.
Ensure brand consistency across all event-related campaigns, collateral and digital assets.
Collaborate with Events team to align marketing strategies with event goals and organizational priorities.
Monitor, analyze and optimize campaign performance to improve outcomes.
Lead the creation and execution of multi-channel promotional campaigns, including print, digital, email and social media.
Manage marketing calendars to ensure timely communication and delivery across channels.
Oversee branding, creative development and production of marketing assets for events.
Manage relationships with external marketing agencies, vendors and creative partners, including sourcing, bidding and contractual negotiations.
Guide creative teams, ensuring adherence to brand standards and quality.
Oversee budgets, allocating resources effectively and ensuring expenditures align with strategic priorities.