Director, Enterprise Marketing

Lark Technologies • Mountain View, CA

341d • $164,400 - $218,600 • Remote

About The Position

At Lark Health, we're leading the way into a new era of cardiometabolic care, leveraging advanced AI techniques-including deterministic and generative models-to provide scalable, affordable, and compassionate care. We help our healthcare partners manage over 30 million lives and prevent conditions like obesity, hypertension, type II diabetes, and behavioral health. Our platform delivers real-time personalized counseling and health monitoring for each patient. By providing compelling and actionable insights, we empower every user to live happier, healthier lives. Come join our team! We're looking for a passionate and results-driven Director, Enterprise Marketing to help accelerate Lark's growth. In this pivotal role, you'll craft and execute innovative marketing campaigns that drive new customer acquisition, elevate brand awareness, and boost product adoption among our enterprise clients. You'll be at the heart of our B2B growth marketing strategy, taking the lead on integrated campaigns across multiple channels to engage high-value prospects and build a strong sales pipeline. This is a unique opportunity to make a direct impact on Lark's mission, while shaping the future of AI-driven healthcare.

Requirements

• Proven ability to develop and execute multi-channel campaigns, including email, SEM, SEO, social media, digital advertising, events, and more
• Creative thinker, always open to trying innovative and unique marketing strategies
• Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance
• Ability to juggle multiple projects, prioritize tasks, and collaborate with cross-functional teams—including sales, product, clinical research, brand, and creative teams
• Experience in building and executing go-to-market strategies within new verticals and product suites
• Experience in budget planning and management
• Experience working with Salesforce, Pardot, ZoomInfo, and other marketing automation tools; knowledge of ABM, Stensul, or social media tools is a plus
• Comfortable in a fast-paced, hyper-growth environment where adaptability is key to success
• Ability to act as a player-coach; previous start-up experience highly desirable
• Strong copywriting skills with the ability to craft compelling messaging that resonates with enterprise audiences
• 6-8 years of experience in B2B marketing with a strong focus on lead generation, campaign strategy, and digital marketing—experience in digital health or PBM

Responsibilities

• Lead high-impact, multi-channel marketing campaigns that drive B2B lead generation and nurture existing prospects through the sales funnel
• Own the creation of engaging content and campaigns across multiple channels—website, email, SEM, SEO, social, events, webinars, retargeting, and more—to drive qualified leads that meet Lark's revenue goals
• Partner with the marketing and operations team to define buyer personas and gain deep insights into customer needs, pain points, and market positioning
• Work closely with product management to shape compelling product messaging and value propositions, aligning with customer pain points and business objectives
• Manage a small, high-performing marketing team, driving results and ensuring progress against KPIs
• Collaborate with internal teams to produce thought leadership pieces and other assets that tell the Lark story and engage your target audience
• Dive into data analytics to assess campaign performance and continuously improve ROI. Create actionable reports on key metrics for leadership
• Use Salesforce and Pardot to analyze pipeline performance and refine marketing strategies based on real-time results

Benefits

• Competitive compensation
• Comprehensive benefits package
• Possibility of additional perks such as bonus programs and stock awards
• Opportunities for professional development and career progression
• Fully remote work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Publishing Industries