Director Enrollment Operations

University of San Francisco

89d • $95,000 - $105,000

About The Position

The Director of Enrollment Operations for the School of Nursing and Health Professions (SONHP) in concert with the School leadership has the primary role of developing, leading and managing the School’s graduate marketing, recruitment, and admissions operations and matriculation processes. The Director reports directly to the Senior Associate Dean and is an Executive Team member. The Director leads a team charged with providing essential marketing, recruitment and admissions infrastructure for existing and new graduate programs, as well as collaborates with university leaders in Strategic Enrollment Management and the Office of Marketing Communications to build out and execute robust, customized marketing and recruitment communication strategies and admission processes that drive and achieve graduate enrollment growth. The Director will also oversee and perform quality control, continuous quality improvement, and is responsible for establishing, tracking, and fulfilling marking, recruitment and admissions goals. The Director will supervise a team of staff members who focus on marketing, recruitment, communications and admissions. The Director provides enrollment leadership and guidance to Program Directors of the SONHP’s graduate programs and directly supervises the development and implementation of innovative, effective marketing, recruitment, admissions, and yield efforts, strategies, and events. This position works with the associate deans, faculty program directors, and staff leaders to identify, recruit, admit, and yield high quality prospective students to SONHP. The Director shall be well-versed in Slate as an enterprise system, manage its data integrity, and analyze data for informed decision making. Further, the Director shall oversee the development and maintenance of effective communications and publications through hard-copy collateral, website, emails, and social media. Within the University and to the external community, the Director is a representative and advocate for the SONHP’s graduate programs. The Director will be a motivating presence with an open communication style, expertise in problem solving, innovative and strategic idea development, and demonstrated persistence in accomplishing goals. The preferred candidate will have excellent leadership/management experience, a strong understanding of graduate admissions standards and processes, and highly developed analytical skills. In addition, they must exhibit superior interpersonal skills and professionalism throughout daily interactions and communications with prospective students, including interviews, phone calls, emails, and information sessions. The Director must demonstrate an ability to work independently as well as collaboratively with team members, faculty, students, alumni, administrators, and staff and serve as a liaison with prospective students. This position requires a flexible work schedule that will accommodate recruitment travel. Evening and weekend work may be required.

Requirements

• Master’s Degree preferred. Bachelor’s Degree required.
• Minimum five years of experience in University graduate or undergraduate recruitment or admissions environment.
• Detail oriented and highly organized, with ability to balance competing priorities.
• Excellent oral and written communication skills.
• Strong interpersonal and client relationship skills, including the ability to work with a highly diverse population of students, staff and faculty.
• Strong project management skills; follows through and meets deadlines.
• Strong interpersonal skills, including the ability to exchange non-routine information using tact and persuasion and the ability to work with a highly diverse constituency.
• Ability to travel for recruitment purposes to conferences and other events as needed.

Responsibilities

• Develops annual data driven, strategic annual enrollment goals in partnership with the Dean, Senior Associate Dean, Associate Deans, Program Directors and other Key Stakeholders.
• Develops, implements, and oversees effective strategies for the graduate enrollment funnel to meet the graduate enrollment goals of the SONHP.
• Responsible for the development of a strategic plan that identifies key performance indicators for the graduate enrollment funnel ensuring that enrollment efforts are aligned with institutional goals and are effectively communicated internally.
• Maintains current knowledge of admissions and recruitment trends by participating in national professional events and organizations.
• Ensures the creation of an annual marketing communications and recruitment plan, marketing and recruitment calendar, and executes a comprehensive array of enrollment marketing tactics to meet the school’s strategic enrollment goals.
• Develops data-driven enrollment forecasts, projections, and action plans to ensure enrollment goals are met and that strategies position the school effectively in the market.
• Provides visionary and operational leadership in effective communication strategy for enrollment through initiatives that are contemporary, on brand, relevant, and serve to provide greater visibility of USF to prospective students.
• Oversees the production of fully-integrated marketing campaigns including social media, digital, TV, radio, and print advertisements, brochures, web content, success stories, articles, and press releases.
• Keeps team informed of market trends and competition through bench-marking, research, surveys, and overall market.
• Produces reports that track, analyze and evaluate metrics, trends, and progress of student applications and conversion rates.
• Oversees management of the recruitment database and associated processes, such as tracking marketing and event data and managing content websites that serve the prospective student population.
• Collaborates directly with Operations and Associate Deans in their coordination of the annual admissions calendar and the review of application, scholarship, and fellowship opportunities.
• Develops relationships with all lead sources to ensure maximum exposure for the School.
• Fosters cross collaboration and relationship development across campus.
• Establishes and executes a supportive operational plan to ensure effective execution of the enrollment plan.
• Monitors enrollment processes for efficiency and improvement, as well as manages budgetary dollars related to graduate enrollment.
• Develops and optimizes strategies, P&Ps and structure to maintain data, documents and reports for online application and enrollment processing on multiple systems – Slate, Banner, Tableau and any additional application systems.
• Provides accurate and comprehensive reports to the School's leadership team regarding progress toward goals, as well as results.
• Manages and maintains daily operations of the SONHP enrollment team by establishing and implementing written policies and procedures (P&P) for processing applications and admission decisions for graduate programs.
• Organizes and participates in programs that involve prospective students, often serving as the first point of contact for students and their families.
• Manages relationships and contracts with vendors associated with graduate admission (WebAdmit, Verse, etc.).
• Responsible for the Graduate Enrollment fiscal budget in compliance with higher education recruitment and admission policies and practices, and applicable University, state and federal regulations.
• Leads by developing, supervising, and training a team of graduate enrollment staff that focus on the full graduate enrollment management cycle from prospect to admit to enrolled and retained.
• Trains, manages, and leads a marketing, recruitment, communications and admissions team of 4 full time employees and some student workers.
• Provides personnel management, supervision, direction, and guidance to staff, including performance appraisal, coaching, and professional development.
• Develops and maintains responsibility for the marketing and recruitment budget and works closely with the Senior Associate Dean.
• Leads and cultivates a culture of service, enthusiasm, and commitment to applicants, students, and the School as a whole.

Benefits

• Salary Range: $95,000-$105,000, annualized; commensurate with experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Master's degree