Director Enrollment Operations

University of San Francisco • San Francisco, CA

82d • $95,000 - $105,000

About The Position

The Director of Enrollment Operations for the School of Nursing and Health Professions (SONHP) in concert with the School leadership has the primary role of developing, leading and managing the School's graduate marketing, recruitment, and admissions operations and matriculation processes. The Director reports directly to the Senior Associate Dean and is an Executive Team member. The Director leads a team charged with providing essential marketing, recruitment and admissions infrastructure for existing and new graduate programs, as well as collaborates with university leaders in Strategic Enrollment Management and the Office of Marketing Communications to build out and execute robust, customized marketing and recruitment communication strategies and admission processes that drive and achieve graduate enrollment growth. The Director will also oversee and perform quality control, continuous quality improvement, and is responsible for establishing, tracking, and fulfilling marking, recruitment and admissions goals. The Director will supervise a team of staff members who focus on marketing, recruitment, communications and admissions.

Requirements

• Master's Degree preferred. Bachelor's Degree required.
• Minimum five years of experience in University graduate or undergraduate recruitment or admissions environment.
• Detail oriented and highly organized, with ability to balance competing priorities.
• Excellent oral and written communication skills.
• Strong interpersonal and client relationship skills, including the ability to work with a highly diverse population of students, staff and faculty.
• Strong project management skills; follows through and meets deadlines.
• Strong interpersonal skills, including the ability to exchange non-routine information using tact and persuasion.
• Ability to travel for recruitment purposes to conferences and other events as needed.

Responsibilities

• Develops annual data driven, strategic annual enrollment goals in partnership with the Dean, Senior Associate Dean, Associate Deans, Program Directors and other Key Stakeholders
• Develops, implements, and oversees effective strategies for the graduate enrollment funnel to meet the graduate enrollment goals of the SONHP.
• Responsible for the development of a strategic plan that identifies key performance indicators for the graduate enrollment funnel ensuring that enrollment efforts are aligned with institutional goals and are effectively communicated internally.
• Maintains current knowledge of admissions and recruitment trends by participating in national professional events and organizations.
• Ensures the creation of an annual marketing communications and recruitment plan, marketing and recruitment calendar, and executes a comprehensive array of enrollment marketing tactics to meet the school's strategic enrollment goals.
• Develops data-driven enrollment forecasts, projections, and action plans to ensure enrollment goals are met.
• Provides visionary and operational leadership in effective communication strategy for enrollment through initiatives that are contemporary, on brand, relevant, and serve to provide greater visibility of USF to prospective students.
• Oversees the production of fully-integrated marketing campaigns including social media, digital, TV, radio, and print advertisements, brochures, web content, success stories, articles, and press releases.
• Keeps team informed of market trends and competition through bench-marking, research, surveys, and overall market.
• Produces reports that track, analyze and evaluate metrics, trends, and progress of student applications and conversion rates.
• Oversees management of the recruitment database and associated processes.
• Collaborates directly with Operations and Associate Deans in their coordination of the annual admissions calendar.
• Develops relationships with all lead sources to ensure maximum exposure for the School.
• Fosters cross collaboration and relationship development across campus.
• Establishes and executes a supportive operational plan to ensure effective execution of the enrollment plan.
• Monitors enrollment processes for efficiency and improvement, as well as manages budgetary dollars related to graduate enrollment.
• Develops and optimizes strategies, P&Ps and structure to maintain data, documents and reports for online application and enrollment processing.
• Provides accurate and comprehensive reports to the School's leadership team regarding progress toward goals.
• Manages and maintains daily operations of the SONHP enrollment team by establishing and implementing written policies and procedures for processing applications and admission decisions.
• Organizes and participates in programs that involve prospective students.
• Manages relationships and contracts with vendors associated with graduate admission.
• Responsible for the Graduate Enrollment fiscal budget in compliance with higher education recruitment and admission policies and practices.
• Leads by developing, supervising, and training a team of graduate enrollment staff.
• Trains, manages, and leads a marketing, recruitment, communications and admissions team of 4 full time employees and some student workers.
• Provides personnel management, supervision, direction, and guidance to staff.
• Develops and maintains responsibility for the marketing and recruitment budget.
• Leads and cultivates a culture of service, enthusiasm, and commitment to applicants, students, and the School as a whole.
• Participates and serves on various college committees and task forces.

Benefits

• Salary range: $95,000-$105,000, annualized; commensurate with experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Educational Services
• Education Level: Master's degree