WPP-posted 3 months ago
Full-time • Senior
Philadelphia, PA
5,001-10,000 employees
Professional, Scientific, and Technical Services

CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and results-oriented Director, Engagement Strategy to lead our team in developing and executing cutting-edge media campaigns that make a difference in people's lives. In this role, you will be responsible for leading the development of innovative cross-channel media strategies, overseeing the Engagement Planning team, cultivating strategic client partnerships, championing innovation and thought leadership, and empowering a high-performing team.

  • Lead the development of innovative cross-channel media strategies.
  • Oversee the Engagement Planning team, providing strategic direction and mentorship.
  • Build and nurture strong relationships with key client contacts.
  • Stay ahead of the curve in the media landscape, identifying innovative approaches and technologies.
  • Foster a culture of collaboration, excellence, and continuous learning within the team.
  • 8+ years of hands-on media planning experience across all channels.
  • Proven track record of developing and executing successful cross-channel media strategies in healthcare or a similarly regulated industry.
  • Demonstrated ability to lead, inspire, and mentor high-performing teams.
  • Exceptional communication and interpersonal skills.
  • Deep understanding of the pharmaceutical and patient markets.
  • Knowledge of traditional, SEM, Programmatic, Paid Social, SEO, and emerging media platforms.
  • A genuine interest in healthcare and a desire to make a positive impact on patient lives.
  • Purpose-driven work that impacts patient lives.
  • Collaborative environment with passionate and talented individuals.
  • Ongoing professional development opportunities.
  • Comprehensive benefits package to support well-being.
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