The responsibility of the Director is to plan, communicate, and execute an effective product portfolio strategy and plan in cooperation with the product line directors, product specialists, North American sales, senior executives, customer care leadership, finance, and other key stakeholders. The Director is responsible for the North American market for end of line equipment as well as international regions, applying research resources, effort and attention proportional to the current and future opportunity represented by the addressable markets. Key elements of the role in sales funnel development and forecasting working in concert with the sales teams and capacity planning working in concert with the operations managers to maintain reasonable lead times and manage costs. The position is responsible for working with the head of finance to track financial performance; assessing return on investment; evaluating and adjusting strategy and tactics; establishing growth or improvement initiatives to achieve EBIT appropriate to the market conditions, product type and phase of product life cycle. The role includes establishing a go-to-market strategy, selling vs leasing, and aligning the product roadmap with adjacent JBT Business units.