Director, Emerging Markets Marketing Leader

Nationwide Mutual Insurance•Columbus, OH

33d•$122,000 - $214,000•Hybrid

About The Position

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Looking for a dynamic marketing leader to bring energy, ideas and strategy to the Emerging Markets (Advisor-Sold / Private Sector) 401(k) channel. Leader will sit on the RS Marketing Leadership team and be responsible for creating a leading marketing strategy, driving execution and measurement within the team and partnering closely with sales leaders. FINRA Series 6 at time of application and you will be required to get your Series 26 within 120 days . This is a hybrid position located in Columbus Ohio , and you will be required to come into the office three days per week. Job Description Summary Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Director, you'll use marketing proficiencies to plan, direct, and control the activities of associates responsible for the development and/or execution of a wide variety of projects across broad strategies. Using highly advanced marketing principles and standard methodologies, you'll execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We'll count on you to ensure a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.

Requirements

Bachelor’s degree in marketing, business administration or related field; graduate degree preferred.
Typically, 10 or more years of related professional experience in marketing, insurance or related field. Masters or doctoral degree may be substituted for a portion of the experience requirements as appropriate.
Previous management or project leadership experience.
In-depth knowledge of marketing methodologies, distribution systems, and customers.
Demonstrated knowledge of insurance and/or financial services products strongly preferred.
Knowledge of project leadership concepts and methodologies.
Command of verbal and written skills.
Ability to develop and review research studies and communicate research findings, present market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, lead market planning projects, and maintain relationships.
Ability to lead and prioritize projects.
Excellent ability to train, lead and mentor associates in all aspects of market planning.
Demonstrates excellent proficiency in core marketing competencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
Command of and ability to role model and deliver customer focus, operating capabilities, personal efficiency, strategic capabilities and build talent.

Nice To Haves

Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.

Responsibilities

Leads team in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Directs team responsible for leading projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Oversees team that implements digital and traditional marketing tactics and media including creative development process, planning, and execution.
Leads creative development and provides feedback on look and feel.
Develops strong creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics
Reviews and analyzes customer insights, analytics and tools to understand and forecast market, competitor and customer needs and behavior.
Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule; holds team accountable.
Hires and develops talent, provides consistent coaching and feedback, administers performance and compensation recommendations.
May perform other responsibilities as assigned.

Benefits

medical/dental/vision
life insurance
short and long term disability coverage
paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
nine paid holidays
8 hours of Lifetime paid time off
8 hours of Unity Day paid time off
401(k) with company match
company-paid pension plan
business casual attire