Director Email Marketing (Interval International)

Marriott Vacations Worldwide

124d

About The Position

This role is based in our Miami, FL office. Hybrid schedule with 3-4 days per week in-office in Miami, FL. This is not a remote role. About Interval International Interval International has been a trusted leader in the travel exchange industry for 50 years, known for our commitment to exceptional service and meaningful experiences. As we embrace a new chapter, we’re investing in transformative change to keep our offerings fresh and relevant for today and tomorrow’s member. Guided by a deep respect for our legacy, we’re on the lookout for forward-thinking individuals who can bring innovative ideas, build meaningful relationships, and contribute to shaping the next chapter of travel and exchange. This position is with Interval International, Inc., an operating business of Marriott Vacations Worldwide Corporation (“MVW” or “the Company”). Marriott Vacations Worldwide (MVW) is a leading global vacation company that offers vacation ownership, exchange, rental and resort and property management, along with related businesses, products, and services. The Company has over 120 vacation ownership resorts and approximately 700,000 owner families in a diverse portfolio that includes some of the most iconic vacation ownership brands.

Requirements

• Bachelor’s degree in Marketing, Communications, Creative Writing, English Literature or related degree, or equivalent work experience required.
• 10+ years of progressive experience in a marketing function.
• Experience managing direct reports.
• Experience in Hospitality, Vacation Ownership preferred.
• Experience in a multi-unit and/or multi-state environment preferred.
• Experience in a corporate environment, matrix organization preferred.

Nice To Haves

• Master’s degree in Business Administration, Marketing or related discipline preferred.
• Knowledge of principles and practices of consumer marketing.
• Skills at building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring.
• Ability to proactively influence and shape the thinking of senior leaders that drives the right type of decision making to garner positive business results.
• Leadership, management, and communication skills creating a work environment where associates are empowered and aligned action or purpose.
• Evaluates and remains current of business trends and marketing trends to modify strategies.
• Proficiency with Microsoft Office products, including Word, Excel, Teams, and PowerPoint.

Responsibilities

• Responsible for email marketing campaigns across membership bases (Interval, Leisure Time Passport (LTP), and Dream Vacation Week (DVW))
• Determines topics, offers, timing, segmentation, creative, inventory selection, and cross-sells.
• Designs and implements testing intended to maximize member engagement and campaign revenue.
• Maintains working email calendar and campaign testing schedule used by all program constituents.
• Directs and supervises implementation of campaign plans.
• Analyzes performance tracking results; uses data in planning and design of future campaigns.
• Responsible for promotions across membership bases.
• Manages timing and topics to annual comps and business needs as appropriate.
• Incorporates offer, audience, creative and other testing intended to optimize member engagement and campaign revenue against inventory needs.
• Leverages communication channels as appropriate to engage and entice members (email, website, magazine, social media, etc.).
• Directs and supervises writing of campaign build specs, creative briefs, and creative development.
• Responsible for 'trigger' behavior-based marketing campaigns across membership bases.
• Identifies new trigger points and develops new campaigns.
• Ensures current campaigns are deploying correctly; improves upon & refines current campaigns.
• Identifies new campaign opportunities; assumes responsibility for additional campaigns as identified and added to marketing mix.
• Participates in annual budgeting process.

Benefits

• Equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees