Director, Editorial
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About The Position
The Director, Editorial will be the vision and the voice of the PlayStation Store to over 100 million loyal gamers. With a deep love and passion for gaming as a prerequisite for this role that will act as a key member of the Store team. They will present compelling content experiences that drive engagement, discovery and excitement for our global audience. They will reflect the biggest trends in global gaming culture, curate standout games, craft compelling narratives and highlight stories and collections that will resonate with our players. This is an opportunity to champion the gaming community, support studios and publisher both big and small, and shape how players connect with their favourite next game. Ultimately, they will help elevate the PlayStation Store experience to one that is fresh, engaging and personalised, and adds such value to our players that they want to visit it daily. And in so doing will contribute to commercial success through increased engagement, conversion and spend. They will work closely with internal partners to develop plans to evolve the PlayStation Store into a daily destination for Players by contributing through improved player editorial and content. In partnership, they will also deliver a strategy that aligns with SIE brand objectives and ultimately resonates with Players. They will deliver compelling editorial experiences through the optimisation of current touchpoints and will also seek to develop new and innovative executions and formats. They will implement the Store Editorial strategy and will further develop an integrated editorial planning process to support coherent storefront delivery. They will ensure that game launches, promotions, priority campaigns, awards, industry and community events are supported in way that balances publisher and player growth objectives.
