Director, Ecommerce (NARS US)

Shiseido • New York, NY

290d

About The Position

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences. Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world. At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

Requirements

• Bachelor's degree in business, Marketing or related field required. MBA preferred.
• Minimum of 10+ years progressive e-Commerce experience including successfully developing and implementing e-Commerce CRM strategies and plans with proven ability to deliver sales targets (Beauty/Fashion Retail industry experience preferred).
• 7+ years people management experience.
• Proficiency with web commerce platforms and technologies, specifically Salesforce Commerce Cloud, GA 4.0, CDP.
• Strong financial acumen and proven track record in building and managing a P&L.
• A highly motivated, passionate self-starter with a deep understanding of the online customers' needs, the product, and the competitive landscape.
• Superior project management skills, including the ability to multitask and manage multiple projects simultaneously, prioritize effectively, and to meet deadlines with sense of urgency.
• Excellent communicator, able to build strong cross-functional relationships, internally and externally.

Responsibilities

• Develop and implement the short & long-term e-commerce strategy for NARS in the US.
• Own commercial planning of the e-commerce business, collaborating with Global and US Marketing teams, Finance, ADX, and warehouse operations/logistics to unlock revenue and profit opportunities within the P&L.
• Lead program management including forecasts, seasonality, inventory/collateral planning, and supply, acting as a dynamic merchant under the brand umbrella.
• Partner with sales and finance on Continuous Estimate Planning (CEP) to accurately update sales and forecasts based on the latest trends and insights.
• Provide weekly and monthly sales commentary/reporting to senior leadership.
• Own day-to-day analytics ensuring the ability to track, measure, and report on all KPIs, with special attention to site performance, performance marketing results and inventory management.
• Develop a robust promotional calendar to maximize brand product launches with engaging storytelling, creating high-conversion and high-margin offers while adhering to brand guidelines.
• Ideate e-commerce marketing strategy and oversee the execution of CRM, email, SMS and on-site campaigns to effectively drive sales, build brand loyalty, and support .com and cross-functional programs.
• Partner closely with the media agency to manage lower funnel media (including search, paid social, retargeting, affiliate marketing) to achieve strong ROAS, coordinating with brand media on full-funnel optimizations.
• Propose, lead and track ROI of digital projects and site enhancements that support Narscosmetics.com as the digital flagship of the brand and help drive sales goals.
• Represent NARS eComm in leadership meetings to bring digital excellence to the business.
• Stay current with the latest e-commerce trends and technology to drive innovation and stay ahead of the competition.
• Leverage in-depth understanding of e-commerce business models to drive sales through innovative, effective, and cost-efficient marketing/merchandising programs and strategies.
• Lead and mentor a growing e-commerce team of three, leveraging past mentoring experience to evolve and champion team members and hiring additional industry-leading professionals as needed.
• Promote a culture of customer advocacy and develop programs that enrich high-value customers and cultivate new ones, serving as the liaison to the ADX CRM team.
• Engage and collaborate with key stakeholders across various departments and teams to ensure alignment and achievement of business goals.

Benefits

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree