Director, E-Commerce & CRO

AG1

20h•$172,000 - $180,000•Remote

About The Position

AG1 is seeking a data-driven and customer-obsessed Director, E-Commerce to own the strategy, roadmap, and evolution of our website and digital shopping experience. This leader will serve as the business owner for the AG1 e-commerce experience — defining what we build, why we build it, and how each feature contributes to customer conversion, subscription growth, and long-term value. In close partnership with UX/UI, Engineering, Retention, Acquisition, and Brand, this role will translate customer insights, behavioral trends, and business priorities into a clear product roadmap that elevates the site experience and drives measurable business outcomes. This is the strategic counterpart to the design and development teams — ensuring our site evolves not just with great UX/UI, but with a clear growth strategy, experimentation plan, and evidence-based feature development.

Requirements

8+ years of e-commerce product management or digital product leadership (DTC or Subscription experience strongly preferred)
Proven success driving conversion, subscription adoption, and optimized digital shopping experiences
Strong analytical and strategic skills — able to turn data into decisions and customer insights into compelling product requirements
Deep understanding of experimentation frameworks, including A/B testing, multivariate testing, and data-driven optimization, with experience using modern analytics, personalization, and AI-enabled tools to drive performance
Experience leveraging AI-powered tools, automation, or advanced analytics to improve digital product performance, personalization, or customer experience
Exceptional cross-functional leadership and communication skills
Ability to influence without authority and create alignment across design, engineering, growth, and brand teams
A passion for optimizing customer experience and creating high-performing digital experiences

Responsibilities

Own the e-commerce product vision and roadmap, ensuring every site feature drives measurable business impact across conversion, subscription adoption, average order value, and customer lifetime value
Use customer insights, behavioral data, analytics, and experimentation to identify friction points and design opportunities across the end-to-end shopping and subscription flow
Translate insights into feature requirements, business cases, and prioritization frameworks, ensuring clarity on what should be built and why
Drive a rigorous experimentation and optimization agenda, including A/B testing, multivariate testing, and AI-enabled personalization, owning hypotheses, KPIs, and measurement frameworks to continuously improve conversion, retention, and customer lifetime value
Leverage modern experimentation platforms, AI-powered analytics, and personalization tools to identify opportunities, accelerate learning cycles, and improve decision-making across the digital shopping experience
Evaluate and implement emerging technologies, including AI-driven tools, to enhance site performance, personalization, automation, and customer experience
Partner closely with UX/UI, Engineering, and CX to deliver high-quality, conversion-optimized experiences that reflect the brand of AG1 and deepen customer trust
Collaborate with Retention, Lifecycle Marketing, and Product to ensure the subscription experience is seamless and supports habit formation and long-term customer value
Use advanced analytics, testing frameworks, and AI-assisted insights to continuously optimize site performance, subscription flows, and customer journeys
Stay ahead of digital commerce trends, AI-driven product capabilities, customer behavior shifts, and competitive benchmarks to inform future enhancements
Own site performance reporting, insights, and ongoing optimization priorities
Advocate for the voice of the customer and ensure our digital storefront reflects clarity, credibility, and ease of use

Benefits

Competitive compensation and performance-based incentive plans.
A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
A high-growth, dynamic environment with opportunities for your direct impact to be felt.
Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
In-person team meetups for optimal collaboration, team building and accelerating productivity.
A work environment and culture that is based on high performance, productivity and continuous improvement.
The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
Access to AG1 products and branded swag.
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
All other benefits and insurances as required by law, based on your specific country of residence.