Director, DSD & Independent Operator (IO) Sales Operations

Dieffenbach s Potato Chips • Womelsdorf, PA

2d

About The Position

Director, DSD & Independent Operator (IO) Sales Operations At Dieffenbach’s Snacks , we create truly enjoyable snacks - and we’re growing. We’re looking for a Director, DSD & Independent Operator Sales Operations to lead and strengthen our Direct Store Delivery (DSD) and Independent Operator (IO) network, helping expand distribution, improve route productivity, and drive profitable growth. This role provides strategic leadership across our route-to-market execution while partnering closely with our National Brands, Convenience, and Private Label sales teams to ensure strong market presence and aligned growth strategies. If you’re energized by building teams, expanding markets, and leading through others, we’d love to meet you.

Requirements

• Bachelor’s degree in Business, Marketing, or related field preferred
• 7+ years of progressive sales leadership experience in food and consumer packaged goods
• Experience leading DSD networks, route sales operations, or independent distributor systems
• Proven ability to drive revenue growth through strategic planning and team leadership
• Strong analytical, communication, and relationship-building skills

Responsibilities

• Drive Growth Develop and execute the strategy for the DSD and IO network to support revenue growth, distribution expansion, and improved route productivity.
• Identify opportunities to strengthen retail presence and grow market share.
• Lead the Network Provide leadership and direction to the DSD and Independent Operator network to ensure consistent execution of sales strategies and promotions.
• Establish performance expectations that drive safety, accountability, and continuous improvement.
• Support recruitment and development of Independent Operators and route sales teams.
• Execute & Collaborate Ensure effective execution of pricing, promotions, and merchandising initiatives across markets.
• Partner with Sales, Marketing, Production, and Supply Chain to align demand planning and execution.
• Monitor sales performance and route productivity to drive improvements.
• Build Relationships Strengthen partnerships with key regional retailers and distribution partners.
• Support new business development and market expansion opportunities.
• Champion the Brand Lead in alignment with company values and culture.
• Ensure the DSD network represents the Dieffenbach’s brand with excellence in the marketplace.

Benefits

• Benefits : http://dieffenbachs.com/benefits
• Employment is contingent upon successful completion of a post-offer background check and drug screening in accordance with applicable law.
• Equal Opportunity Employer Dieffenbach’s Snacks is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other status protected by applicable federal, state, or local law.
• At this time, this role is being filled by our in-house Talent Team. We kindly ask that staffing agencies and recruiters refrain from reaching out. Unsolicited submissions will not be considered.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 11-50 employees