Director, Downstream Marketing - KOA

Bioventus•Durham, NC

About The Position

Are you ready to work for a more active world? At Bioventus, our business depends on developing our people. We invest in you and challenge you to be the best. We value our colleagues for their different perspectives and individual contributions, and our leaders listen. Our success rests on working together to achieve shared goals and rewards. Join a diverse team of global colleagues driven to help patients resume and enjoy active lives. The Director of Marketing role provides critical leadership and creates and directs the commercial execution of all marketing programs for the U.S. Knee Osteoarthritis business. This individual will be responsible for all downstream (go-to-market execution, demand generation and sales enablement) activities.

Requirements

Bachelor’s degree in Marketing, Business, or Finance required.
Minimum 10 years’ Medical Device Marketing and Sales Leadership or equivalent.
Minimum 5 years’ experience launching multiple products in the medical device space, experience in Orthopedics or Sports Medicine is preferred
Ability to travel domestically at minimum 25% of the time
Strong leadership and interpersonal skills
Strong oral and written communication skills
Competent use of MS Office and other applications as required

Nice To Haves

MBA preferred.

Responsibilities

Spearhead development and execution of effective strategic marketing plans for all product and market segments for KOA (currently PRP, HA)
Develop a compelling value proposition for our portfolio and translate those into tangible tools and support materials for our sales, training and corporate accounts teams in order to create value and drive market demand and awareness.
Own the collateral development process from start to finish, liaising with Creative Services, Compliance, Legal, Regulatory and Medical & Clinical Affairs teams and working through the internal approval processes.
Map and ensure alignment of our compelling value proposition in light of the customer journey for PRP
Monitor, track, and incorporate competitive insights and strategic intent
Commercial launch plan development and ensure continuity is maintained for all new products being introduced
Lead US KOL strategy and development of relationships with industry thought leaders.
Engage and develop strong relationships with internal stakeholders and customers at trade shows and events while representing the KOA division.
Cross-functional collaboration to develop and integrate marketing messaging; to update demand forecasts; and to drive coordination of strategic intent and communications
Drive actions to support attainment of financial goals: revenue growth, market share, operating margin, and sales plan commitments
Drives the medical education strategy for physicians and sales professionals, in partnership with Training & Med Ed/Prof Ed Departments.
Ensures resources are deployed in an effective, efficient and responsible manner to achieve the overall market adoption of our products
Holds oneself and others accountable to conduct business in a manner compliant with Bioventus’ Code of Compliance and Ethics, policies and procedures and internal controls applicable to their role.
Attract, develop and retain talent. Ensure focus and alignment with functional and company goals. Provide employees with continuous feedback and coaching using talent-and-performance management tools. Develop and track performance metrics and report on trends and insights with solutions
Other duties as assigned.