Director, Distribution Marketing

Cardinal HealthMansfield, MA
3dHybrid

About The Position

The Director, Distribution Marketing is responsible for shaping a deep understanding of the market, our customers, and the evolving distribution landscape—translating those insights into actionable strategies, programs, and platforms that drive adoption, engagement, and long‑term value. The Director, Distribution Marketing is part of a newly formed team and will lead the strategy and go‑to‑market plan for self-distribution customers, owning the distribution services and innovation pillar within this team.

Requirements

  • 8+ years’ experience in healthcare distribution or supply chain strongly preferred.
  • 3+ years’ of people management experience with demonstrated success developing talent.
  • Strong financial acumen and experience managing P&L.
  • Strong understanding of distribution and business operations, performance metrics, and industry regulations.
  • Experience operating in a matrixed environment.
  • Big Picture Thinking: Shifting from focusing only on personal tasks to understanding how decisions affect the overall business ROI, customer, and competition.
  • Leadership & Strategy: Proven ability to lead cross-functional teams, think strategically, and drive organizational goals.
  • Communication & Interpersonal Skills: Exceptional communication skills, negotiation, conflict resolution skills, and ability to gain cross-functional leadership buy-in.
  • Ability to travel up to 25% domestically.

Responsibilities

  • Market Research & Customer Insights Own customer insights by partnering with market research team to understand industry trends, competitive dynamics, and customer needs across the distribution ecosystem.
  • Scale customer insight programs—including surveys, qualitative research, and behavioral analytics—to inform product, marketing, and commercial strategies.
  • Partner with analytics, product, and sales teams to translate data into clear, actionable recommendations that influence strategic decisions.
  • Advisory Board Leadership Establish and manage customer advisory boards for distribution customers, ensuring structured feedback loops that shape product roadmaps, marketing strategies, and customer experience improvements.
  • Facilitate executive‑level discussions that uncover emerging needs, validate strategic direction, and strengthen long‑term customer relationships.
  • End‑to-End Strategy & Go‑to-Market Planning Own the end‑to-end marketing strategy for self‑distribution customers, from segmentation and value proposition development to standard offer and deal modeling
  • Build integrated go‑to-market plans that align product, sales, and marketing teams around shared goals and customer outcomes.
  • Develop frameworks and playbooks that support scalable, repeatable execution across channels and regions.
  • Data & Technology Platforms Create gap analysis and customer requirements of what our customer needs to manage their supply and predictability
  • Oversee the strategy and evolution of data and technology platforms that enable customer insights, segmentation, and personalized engagement.
  • Partner with supply planning, distribution enablement, supply chain solutions and others to create 5-year roadmap
  • Champion the adoption of current tools and systems that improve customer experience
  • Leadership & Cross‑Functional Collaboration The leader will manage a team of 4 employees of varying levels and will need to effectively engage with cross functional partners in customer pipeline and go-to-market/integrated channel marketing teams, finance, procurement, operations, technical, and sales.
  • Travel with field sales to support customer engagements and build and execute key account initiatives.

Benefits

  • Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
  • Medical, dental and vision coverage
  • Paid time off plan
  • Health savings account (HSA)
  • 401k savings plan
  • Access to wages before pay day with myFlexPay
  • Flexible spending accounts (FSAs)
  • Short- and long-term disability coverage
  • Work-Life resources
  • Paid parental leave
  • Healthy lifestyle programs
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