Director, Digital Strategy

WideOrbit • New York, NY

1d • Remote

About The Position

WideOrbit is looking for a talented and savvy Director, Digital Strategy to join our Digital team, focusing on driving the strategy of our Digital solutions, maximizing talent and growing the Digital team(s), expanding our digital OMS capabilities, system integrations, and enabling cross-platform sales solutions. These initiatives continue to evolve at breakneck speed and ad tech is one of the hottest areas in tech today. Digital & Cross-platform Sales & Execution is of the highest-profile initiatives within the company with opportunities to make a direct impact and see the product grow. A successful Director, Digital Strategy will have a proven track record of leading strong Product teams, managing a product from conceptual design to launch, possess exceptional communication skills, is highly organized and can build solid professional relationships with internal / external teams and clients. If this sounds like you, please apply today. Here’s what success will look like: As the Director, Digital Strategy, you will be responsible for defining and executing the strategy for our digital sales systems, ad tech integrations, digital media automation, and programmatic ad solutions. Strategic Leadership & Vision Define and own the product vision and strategy for digital, ensuring alignment with Sales, Professional Services, Support and Engineering teams, business goals and industry trends. Develop a multi-year roadmap, aligned with Sales’ bookings, balancing market opportunities, customer needs, and technical feasibility. Act as a thought leader in ad tech, representing the company in industry discussions, client meetings, and conferences. Team Leadership & Development Build, mentor, and lead a team of Product Managers, fostering a culture of collaboration, ownership, and innovation. Set clear objectives, performance metrics, and development plans for team members. Foster cross-functional alignment by working closely with Engineering, QA, Sales, Customer Success, Professional Services, and Marketing to ensure product success. Product Execution & Innovation Oversee and guide the design, development, and launch of new features, focusing on Digital and Cross-platform Sales and workflow, API-based integrations with ad servers and DSPs like Google Ad Manager, Freewheel, The Trade Desk, DV360, and CM360. Prioritize product initiatives, balancing short-term impact with long-term growth. Ensure Agile best practices are followed, leading backlog refinement, sprint planning, and release management. Partner with UX and Engineering teams to create seamless, intuitive user experiences. Customer & Market Engagement Develop deep relationships with publishers, agencies / advertisers and technology vendors to understand their evolving needs, pain points and strategic partnerships Actively engage with clients and industry leaders to drive product adoption and identify areas for expansion. Analyze market trends and the competitive landscape to ensure differentiation and innovation. Cross-Functional & Executive Collaboration Present product strategies and updates to executive leadership and key stakeholders. Work closely with Sales & Marketing to develop go-to-market strategies, messaging, and product positioning. Ensure seamless coordination between product, engineering, QA, and business teams to deliver high-quality solutions at scale.

Requirements

• 8+ years of product strategy management experience, with at least 3 years in a leadership or director-level role.
• Deep expertise in digital advertising, programmatic media, and ad tech integrations.
• Strong technical knowledge of order management systems (Operative.One, Placements.io, Boostr), ad servers (Google Ad Manager, Freewheel, Adswizz/Audiomatic), DSPs (DV360, The Trade Desk, etc.), and API integrations for automated ad buying and selling.
• Experience managing and mentoring Product Managers, fostering career growth and development.
• Proven ability to define and execute product strategy, aligning with business goals.
• Strong analytical mindset, using data and KPIs to inform product decisions.
• Experience working in an Agile development process, collaborating with engineering and design teams.
• Excellent communication skills with the ability to present to executives, customers, and cross-functional teams.

Nice To Haves

• Experience in linear TV, audio, and cross-platform media workflows is a plus.

Responsibilities

• Defining and executing the strategy for our digital sales systems, ad tech integrations, digital media automation, and programmatic ad solutions.
• Defining and owning the product vision and strategy for digital, ensuring alignment with Sales, Professional Services, Support and Engineering teams, business goals and industry trends.
• Developing a multi-year roadmap, aligned with Sales’ bookings, balancing market opportunities, customer needs, and technical feasibility.
• Acting as a thought leader in ad tech, representing the company in industry discussions, client meetings, and conferences.
• Building, mentoring, and leading a team of Product Managers, fostering a culture of collaboration, ownership, and innovation.
• Setting clear objectives, performance metrics, and development plans for team members.
• Fostering cross-functional alignment by working closely with Engineering, QA, Sales, Customer Success, Professional Services, and Marketing to ensure product success.
• Overseeing and guiding the design, development, and launch of new features, focusing on Digital and Cross-platform Sales and workflow, API-based integrations with ad servers and DSPs like Google Ad Manager, Freewheel, The Trade Desk, DV360, and CM360.
• Prioritizing product initiatives, balancing short-term impact with long-term growth.
• Ensuring Agile best practices are followed, leading backlog refinement, sprint planning, and release management.
• Partnering with UX and Engineering teams to create seamless, intuitive user experiences.
• Developing deep relationships with publishers, agencies / advertisers and technology vendors to understand their evolving needs, pain points and strategic partnerships
• Actively engaging with clients and industry leaders to drive product adoption and identify areas for expansion.
• Analyzing market trends and the competitive landscape to ensure differentiation and innovation.
• Presenting product strategies and updates to executive leadership and key stakeholders.
• Working closely with Sales & Marketing to develop go-to-market strategies, messaging, and product positioning.
• Ensuring seamless coordination between product, engineering, QA, and business teams to deliver high-quality solutions at scale.

Benefits

• A competitive salary, health insurance, sabbatical leaves, great vacation package, life event benefits, casual work attire, 401(k) match, and plenty of opportunities to grow!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed