Director, Digital Strategy - Homepage & App (Sam's Club)

Walmart • Bentonville, AR

10d • $110,000 - $220,000

About The Position

The Director, Digital Strategy - Homepage & App (Sam's Club) leads the development and execution of comprehensive digital initiatives that align with business objectives and enhance corporate reputation. This role drives digital transformation by leveraging analytics, emerging technologies, and strategic communications to optimize internal and external engagement. Collaborating with senior leadership and cross-functional teams, the director ensures effective digital advocacy, content strategy, and platform innovation. By fostering continuous improvement and operational excellence, this position supports talent development, stakeholder partnerships, and crisis response to advance Walmart’s strategic goals and deliver measurable business impact. About the team: The Digital Experience and Engagement (DX&E) team serves as the strategic link between enterprise-wide Activation Planning and the digital member journey. By integrating the Homepage and App experiences with detailed funnel analytics, the team transforms innovative business concepts into impactful commercial outcomes. Focused on advancing digital transformation, the team collaborates across functions to design and execute strategies that enhance digital communications and reputation management. Joining this team means contributing to shaping the digital future of a leading global brand through leadership, analytics, and effective internal communications.

Requirements

• Proven leadership experience in developing and executing comprehensive business and digital strategies aligned with organizational goals.
• Expertise in digital communications, including managing digital advocacy, social media, and web platforms to enhance corporate reputation.
• Strong analytical skills to evaluate operational processes, forecast outcomes, and drive continuous improvement initiatives.
• Ability to lead cross-functional teams and collaborate with internal and external partners to achieve strategic objectives.
• Experience in crisis management and reputation mitigation through effective digital messaging and rapid response planning.
• Demonstrated capability in talent development, workforce planning, and fostering a culture of accountability and integrity.
• Bachelor’s degree in Communications, Marketing, Business, or related field and 5 years’ experience in public relations, communications or related field OR 7 years’ experience in public relations, communications or related field.
• 2 years’ supervisory experience.

Nice To Haves

• experience developing and implementing issue advocacy or grassroots projects.
• experience in developing digital communication channels.
• experience in Walmart Communications, Marketing, or related field.
• experience managing digital platforms or social networks.

Responsibilities

• Own the end-to-end commercial strategy for the Homepage and Sam’s Club App, ensuring both platforms serve as high-converting entry points for the member.
• Lead the transition from iterative site updates to a bold, AI-driven curation strategy that weaves enterprise priorities into a personalized member journey.
• Shifting focus from pure adoption to deepening the member experience and driving visit frequency.
• Leveraging the Tempo platform and Glass migration to push the boundaries of geotargeted testing and layout optimization.
• Leading experimentation that exceeds engagement targets while maintaining flat bounce rates
• Navigate a complex stakeholder environment, aligning with Marketing, Merchandising, and Product teams to drive a cohesive digital experience.

Benefits

• At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
• -Health benefits include medical, vision and dental coverage
• -Financial benefits include 401(k), stock purchase and company-paid life insurance
• -Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices.
• - Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.
• Additional compensation includes annual or quarterly performance bonuses.
• Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

What This Job Offers

• Job Type: Full-time
• Career Level: Director