Director, Digital Strategy - eComm (Sams Club)

Sam's Club • Bentonville, AR

97d • $110,000 - $286,000

About The Position

The Director, Digital Strategy will lead Sam's Club's digital savings and events strategy, ensuring members experience exceptional value through engaging promotions, seamless site execution, and strong event-driven experiences. This role owns the vision and site execution of major member events—from Instant Savings Books (ISBs) and doorbusters while fostering partnerships across Marketing, Merchandising, Product, MAP, and Membership. A critical leader during peak seasons and high-pressure periods, the Director ensures flawless delivery, inspires cross-functional teams, and drives innovation in digital event strategy.

Requirements

• Bachelor's degree in Communications, Marketing, Business, or related field.
• 5 years' experience in public relations, communications or related field OR 7 years' experience in public relations, communications or related field.
• 2 years' supervisory experience.

Nice To Haves

• Experience developing and implementing issue advocacy or grassroots projects.
• Experience in developing digital communication channels.
• Experience in Walmart Communications, Marketing, or related field.
• Experience managing digital platforms or social networks.

Responsibilities

• Lead the end-to-end strategy for all Sam's Club digital savings and event activations.
• Build strong, collaborative relationships with MAP, Marketing, Merchandising, Product, and engineering teams.
• Oversee flawless execution of site events and ensure campaigns are member-first, on-brand, and operationally smooth.
• Design and launch compelling digital events to maintain a competitive edge.
• Manage and inspire a team of site merchandisers, event managers, and MAP-focused leaders.
• Leverage tools like Tempo and established E2E QA processes to improve efficiency.

Benefits

• Health benefits including medical, vision and dental coverage.
• Financial benefits including 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits including PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree