Director, Digital Programming & Strategy

Walmart

81d • $112,000 - $208,000

About The Position

The Director, Digital Programming & Strategy leads content programming and publishing strategy across official social media and YouTube channels for the Animation franchise portfolio. This role drives the development and execution of holistic multi-platform channel strategies that reflect brand priorities, audience behaviors, and content performance insights. The Director also oversees franchise-aligned content calendars, supports the development of platform-native video formats, and manages vendor and platform relationships to ensure excellence in execution and drive innovation.

Requirements

• Minimum 10 years of experience in digital programming, social strategy, or digital content marketing required.
• Experience with animated IP and/or family and kids media strongly preferred.
• Bachelor’s degree in a related field or equivalent experience required.
• Deep understanding of social media platforms, publishing tools, and platform-specific storytelling strategies required.
• Strong editorial instincts and a track record of driving engagement through digital-first content required.
• Experience with YouTube channel strategy, content formats, metadata optimization, and programming frameworks required.
• Strong analytical skills and ability to translate data into actionable programming decisions; self-serve proficiency with popular industry performance reporting and data visualization tools (e.g., Sprinklr, YouTube Analytics, Tableau) required.
• Experience managing teams, agencies, and external vendor partners required.
• Fluency in cross-functional collaboration and stakeholder communication required.
• Familiarity with family and animation audiences and IP, including Looney Tunes and related brands strongly preferred.
• Hands-on knowledge of 3rd party platform content testing and posting optimization tools and platform APIs strongly preferred.
• Knowledge of trends in kids content, fan engagement, and short-form video innovation strongly preferred.

Nice To Haves

• Must be able to travel up to 10% of the time.
• Must be able to collaborate across global time zones as needed.
• May be required to support early morning or evening publishing tied to global campaigns.

Responsibilities

• Develop and evolve channel strategies across Animation's social and YouTube platforms in partnership with VP, ensuring alignment with brand priorities, campaign beats, and audience engagement goals.
• Oversee cross-platform editorial calendars, publishing plans, and content mix recommendations across channels including Looney Tunes, Scooby-Doo, Tom & Jerry, and related IP.
• Define bespoke digital short-form content needs for Animation’s social and YouTube channels and help guide ideation in partnership with internal Digital Content leads and external agency teams.
• Provide creative direction and input to ensure content aligns with platform best practices, audience interests, and franchise business goals.
• Use performance insights to guide strategic decision-making and continuously optimize channel programming and content strategy.
• Manage key relationships with creative agencies, vendors, and platform reps to unlock new formats, creative opportunities, and content partnerships.
• Guide and support junior team members, freelancers, and vendor teams responsible for channel-level execution and publishing.
• Stay current on trends in animation fandoms, platform formats, audience behavior, and social media innovation to identify growth opportunities.
• Perform other duties as assigned.

Benefits

• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays and sick time
• Vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees