Director, Digital Performance Marketing

Cannondale-posted about 3 hours ago
Full-time • Director
Hybrid • Wilton, CT
501-1,000 employees
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Come Ride With Us in our Wilton, CT office as our Digital Performance Marketing Director. Step into a role where your work directly shapes how customers discover, engage with, and stay connected to our brand. Reporting to the VP of Digital Marketing, you will guide the vision and run the strategy behind our entire digital performance engine. Your focus will be clear: build smart acquisition paths, deepen engagement, and create meaningful retention moments across every stage of the customer journey. You’ll lead a talented, cross-functional team that brings performance channels (SEM, SEO, display, affiliates, social) and lifecycle programs (email, app marketing, loyalty, and consumer data) to life. Your decisions will move real numbers, strengthen personalization, and elevate the full digital experience. If you thrive on ownership, experimentation, and growth that you can see in the data, this role gives you the runway to deliver exactly that.

  • Oversee the coordination of all global performance marketing initiatives, partnering with category marketing managers and GTM team, developing and communicating effective strategies, guiding on digital marketing mix (including social, display, search, retargeting) and spend to ensure strong return on investment and efficient CAC
  • Responsible for paid media budget, including setting and achieving spend and objectives for NPI launch campaigns, demand capture and ecommerce drivers, and other performance-driven marketing channels
  • Establish KPIs, track and analyze performance (ROI) for each paid media campaign and marketing channel to maximize budget and systematically drive progress towards goals and objectives
  • Lead our SEO efforts, coordinating the production of content, copy updates and back-end optimizations and other strategies that increase organic traffic, page rank, and position
  • Lead the strategy and execution of our lifecycle marketing efforts to drive customer acquisition and retention; increasing engagement, loyalty, conversion, and customer LTV
  • Work closely with digital product managers to share funnel conversion improvement ideas, landing page feedback, and optimization ideas
  • Regularly update Marketing team with monthly reporting, NPI reports, social media reports and other reports necessary to share KPIs and results
  • Manage relationships with digital marketing agencies and relevant technology partners
  • Champion and encourage a positive working environment and effective teamwork in line with Cannondale's behaviors and culture
  • 8-10 years of experience in relevant field (performance marketing, growth marketing) at a consumer brand (preferably B2B with some D2C)
  • Ability and experience in managing and working with cross-functional teams
  • Passion and enthusiasm for cycling
  • Experience in developing marketing models and forecasts, managing a budget to specific ROI targets
  • Solid foundational understanding of media concepts, terminology, and bid-based buying models
  • Experience working with conversion tracking and mobile marketing attribution partners as well as digital reporting tools (such as Google Analytics) is required
  • Ability to synthesize data, conduct data-driven analysis, prepare and present key insights to senior leadership and business owners.
  • Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is required
  • Experience overseeing email/CRM/CDP or lifecycle marketing programs and customer data strategy
  • Experience building, testing and optimizing customer segments used in acquisition, retargeting and email campaigns
  • Test and learn mindset, with experience creating and managing A/B or multivariate tests
  • Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment
  • Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours
  • Bachelor's degree in a relevant field of study
  • Comprehensive Medical/Prescription/Dental/Vision plans
  • Hybrid work environment (3 days in-office, 2 days WFH)
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HSA/Dependent Care FSA
  • 401k and company match
  • Commuter Incentive Program
  • Volunteer Time Off
  • Voluntary benefits (critical illness, accident, and hospital indemnity insurances)
  • Great discounts on company products
  • Employee Wellness Program
  • EAP benefit
  • Parental Leave program
  • Access to group home and auto insurance
  • A mix of casual yet professional culture
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