Matter-posted 1 day ago
$105,000 - $130,000/Yr
Full-time • Director
Hybrid • Newburyport, MA
251-500 employees

Matter is an independent and growing agency unifying PR, creative services, and marketing to develop and execute strategic, content-rich campaigns that inspire action and drive business through measurable results. From fast-growth startups to established brands, we work with clients across diverse industries including B2B technology, cybersecurity, healthcare, consumer, and professional services. We’re seeking a Director of Digital Marketing to lead and grow Matter’s social media, CRM, and email marketing capabilities. This role is responsible for overseeing a high-performing digital marketing team and setting the vision, elevating the work, and ensuring we deliver best-in-class programs for both B2B and consumer brands. Specifically, social media is a significant and fast-growing area for Matter, and this role is ideal for a leader with deep social expertise who also understands how social fits into a broader digital ecosystem—fueling brand building, thought leadership, community engagement, and measurable business outcomes. The Director of Digital Marketing will be both a strategic leader and a trusted client advisor, with the ability to guide teams and programs at a high level.

  • Own and oversee Matter’s social media group, setting the strategic direction, standards, and vision for social across the agency.
  • Lead the development and execution of B2B and consumer social media campaigns, from always-on content to integrated launches and PR-driven moments.
  • Serve as the senior social leader for key accounts, guiding channel strategy, content frameworks, platform selection, and activation plans.
  • Partner closely with marketing, PR, and creative teams to develop compelling social-first content and thought leadership programs.
  • Ensure excellence in social content development, including editorial calendars, creative briefs, messaging frameworks, and platform-specific best practices.
  • Oversee community management strategies, ensuring brands engage authentically, responsively, and consistently with their audiences.
  • Guide teams on social listening, trend identification, and real-time engagement opportunities that enhance relevance and impact.
  • Stay ahead of platform evolution, algorithms, formats, and emerging channels, continuously raising the bar for innovation and performance.
  • Play a leadership role in developing digital strategies for clients and prospects, ensuring social media, email, and other digital channels align with broader marketing and PR objectives.
  • Collaborate with account leads to develop strategic roadmaps, scopes of work, and staffing models that support strong client outcomes and account growth.
  • Act as a trusted advisor to clients, clearly connecting digital programs to business goals and measurable results.
  • Oversee strategy and execution for CRM and email marketing programs, including newsletters, nurture campaigns, and CRM setup and optimization.
  • Guide segmentation, personalization, automation, and testing strategies that improve engagement and conversion.
  • Ensure best practices in deliverability, analytics, and continuous optimization.
  • Support the growth of Matter’s social, CRM, and email marketing services by actively participating in the new business process.
  • Serve as a subject-matter expert on social media and digital marketing in pitches, leading strategy development, recommendations, and client presentations.
  • Collaborate with marketing, PR, and creative leaders to shape integrated proposals that align digital programs with client business challenges.
  • Help identify opportunities to expand digital scopes within existing accounts through proactive strategy and performance-driven recommendations.
  • Contribute to Matter’s marketing and growth efforts by helping develop thought leadership, POVs, case studies, and content that showcase our digital expertise.
  • Define KPIs and success metrics for social and digital programs, ensuring performance is tracked, analyzed, and clearly communicated to clients.
  • Use insights to optimize content, campaigns, and channel mix in real time.
  • Partner with teams to turn data into actionable recommendations and performance storytelling.
  • Lead, mentor, and develop a team of digital marketing managers, strategists, and specialists.
  • Foster a collaborative, high-performing culture that values creativity, accountability, and continuous learning.
  • Establish clear standards, processes, and career paths that support team growth and excellence.
  • Help Matter push forward AI initiatives in the digital marketing areas.
  • 8+ years of experience in digital marketing, with deep expertise in social media, ideally within an agency environment.
  • Strong experience across B2B and consumer including social media, content strategy, platform execution, and community management.
  • Experience with CRM platforms such as HubSpot, Salesforce, and other leading tools.
  • Experience leading and mentoring digital marketing teams and overseeing multiple client accounts.
  • Strong understanding of digital analytics, reporting, and optimization.
  • Collaborative, strategic thinker who thrives in an integrated PR, creative, and marketing environment.
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