Director, Digital Marketing

Mattel•El Segundo, CA

About The Position

The Opportunity: Mattel is advancing its consumer first strategy by evolving how we build, engage, and retain relationships with our audiences. The Director of Digital Marketing and Relationship Management will lead the enterprise approach to CRM, loyalty programs, marketing 360 campaigns, the promotional calendar, and brand storytelling, leveraging global toolkits. This role is responsible for developing and executing integrated, data driven strategies that connect brand, media, content, and commerce to drive engagement and long-term value across the Mattel portfolio. What Your Impact Will Be: Consumer Engagement and Marketing 360 StrategyDefine and lead the enterprise vision for Marketing 360, encompassing owned channels, CRM, loyalty, lifecycle marketing, and integrated consumer engagementInfluence the planning and execution of cross channel campaigns in partnership with paid media, commerce, and brand teams to ensure a cohesive consumer journeyOwn relationship marketing strategy, embedding CRM and loyalty principles into brand planning, content, and campaign design across all consumer touchpointsDrive consumer first storytelling, leveraging data and insights to deliver relevant, connected, and emotionally resonant experiencesIntegrate CRM and loyalty programs into content, partnerships, and marketing activations to increase engagement, retention, and lifetime valueEstablish measurement frameworks to evaluate Marketing 360 effectiveness across owned, earned, and influenced channelsLoyalty and CRM LeadershipLead the evolution of loyalty programs that strengthen emotional and transactional consumer relationshipsPartner with analytics teams to identify opportunities and optimize consumer journeys across lifecycle stages and campaignsOwn CRM strategy including segmentation, lifecycle planning, personalization, and campaign executionMarketing 360 Campaigns, Promotional Calendar, and Commercial StrategyOwn the global marketing 360 campaign framework and ensure consistency across brands and regionsOwn the global promotional calendar and ensure alignment with campaign planning and commercial prioritiesEstablish promotional and campaign guidelines that drive sales while protecting brand equityPartner with eCommerce, paid media, brand marketing, and regional teams to deliver coordinated, cross-channel executionBrand Building and ExperiencePartner with brand and creative teams to develop storytelling and campaign narratives that build consumer affinityAdvance new approaches to content, experience, and campaign planning that strengthen consumer connectionEnsure campaigns balance near-term performance with long-term brand valueLeadership and CollaborationLead and develop a high-performing team across CRM, loyalty, campaign strategy, and promotional planningServe as a strategic advisor within the marketing leadership teamCollaborate across functions and regions to ensure consistent execution and global alignment

Requirements

10+ years of experience in digital marketing, CRM, brand marketing, or integrated marketing
Proven track record of driving consumer engagement at scale
Strong people leader with a focus on team development and collaboration
Deep expertise in CRM, loyalty, integrated campaign development, and promotional strategy
Proven ability to align relationship marketing with brand storytelling and commercial goals
Strong analytical skills with the ability to translate data into action
Experience influencing across marketing, media, creative, and eCommerce teams
Demonstrated success leading organizations toward consumer-centric marketing
Strategic vision with a balance of creativity and data-driven rigor.
Leadership presence and ability to influence at all levels.
Passion for building meaningful, lasting consumer relationships.
Commitment to advancing Mattel's digital transformation and growth agenda.
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Responsibilities

Define and lead the enterprise vision for Marketing 360, encompassing owned channels, CRM, loyalty, lifecycle marketing, and integrated consumer engagement
Influence the planning and execution of cross channel campaigns in partnership with paid media, commerce, and brand teams to ensure a cohesive consumer journey
Own relationship marketing strategy, embedding CRM and loyalty principles into brand planning, content, and campaign design across all consumer touchpoints
Drive consumer first storytelling, leveraging data and insights to deliver relevant, connected, and emotionally resonant experiences
Integrate CRM and loyalty programs into content, partnerships, and marketing activations to increase engagement, retention, and lifetime value
Establish measurement frameworks to evaluate Marketing 360 effectiveness across owned, earned, and influenced channels
Lead the evolution of loyalty programs that strengthen emotional and transactional consumer relationships
Partner with analytics teams to identify opportunities and optimize consumer journeys across lifecycle stages and campaigns
Own CRM strategy including segmentation, lifecycle planning, personalization, and campaign execution
Own the global marketing 360 campaign framework and ensure consistency across brands and regions
Own the global promotional calendar and ensure alignment with campaign planning and commercial priorities
Establish promotional and campaign guidelines that drive sales while protecting brand equity
Partner with eCommerce, paid media, brand marketing, and regional teams to deliver coordinated, cross-channel execution
Partner with brand and creative teams to develop storytelling and campaign narratives that build consumer affinity
Advance new approaches to content, experience, and campaign planning that strengthen consumer connection
Ensure campaigns balance near-term performance with long-term brand value
Lead and develop a high-performing team across CRM, loyalty, campaign strategy, and promotional planning
Serve as a strategic advisor within the marketing leadership team
Collaborate across functions and regions to ensure consistent execution and global alignment