Director, Digital Marketing, Market Access Strategic Marketing

BeiGene

133d • $178,400 - $238,400

About The Position

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer. The Director, Digital Marketing, Market Access Strategic Marketing will lead the digital marketing efforts, including setting the strategic direction and tactical execution for the Market Access Strategic Marketing team. The role omnichannel marketing plays in our marketing efforts has become an important component to ensuring our marketing success; as such, the ideal candidate will have a strong background in digital marketing and a deep understanding of the market access space. The candidate will also be aligned closely with the Market Access field teams in support of current and future indications for BRUKINSA® (zanubrutinib), TEVIMBRA® (tislelizumab), and future products in our pipeline pending FDA approval. This individual will develop our digital strategy and apply it to our overall market access customer needs and create and refine appropriate non-personal marketing programs to be utilized by the Market Access Account Directors. Collaboration across the BeOne Medicines commercial and medical organization including Medical and Value Organization (MVO), Medical Affairs, Brand Marketing, Legal & Regulatory, and our Global Operations & Business Analytics teams is paramount.

Requirements

• Bachelor’s degree in marketing, business, life sciences, or related field; MBA or advanced degree is preferred.
• At least 10 years of broad biotech/pharma experience with 7 plus years in digital marketing (with predominant experience applied in the biotech/pharma industry).
• Preference for experience in specialty pharmaceutical drug class (i.e. oncology) and competitive product launch experience is strongly preferred.
• Market access experience with health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations is strongly desired.

Nice To Haves

• Entrepreneurial spirit and disruptive mindset.
• Successful track record working in a fast-paced, rapid-growth environment.
• Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams.
• Strong verbal and written communications.
• Proven ability to grow and develop others.
• Record of achievement, innovation, and compliance.
• Market access marketing with or without direct segment-specific customer experience.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy that aligns to our Market Access priorities.
• Collaborate with our Global Omnichannel team to identify and leverage digital platforms and assets to enhance our Market Access digital footprint.
• Lead the content development and manage the maintenance of our external Market Access customer website: BeOneEngage.com.
• Represent all digital materials submitted to our Promotional Review Committee (PRC) to ensure all final resources meet our business objectives while ensuring compliance.
• Lead operational tactics such as master service agreements negotiations, SOW submission and the corresponding budget management for our digital efforts.
• Work closely with our Evidence team and our MVO team to ensure we appropriately incorporate their outcomes studies into our nonpersonal communication campaigns.
• Holds understanding of the complex healthcare provider dynamics and evolving market access landscape and challenges.

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree